Jennifer Carlson: in Portsmouth, RI

? Coordinated and implemented creative promotional campaigns for events and company exposure. ? Created a yearly marketing plan. ? Developed strategies to boost ticket sales and generate additional event promotion. ? Established relationships within the community including but not limited to local entertainment writers/reporters, community directors, local charity organizations and local colleges. ? Managed and directed all grassroots and viral efforts. ? Planned and conducted market research to identify promotional opportunities. ? Oversaw social media strategies by building content calendars and running promotions across platforms including Twitter, Facebook, Instagram and TikTok. ? Was responsible for advertising/media buying by coordinating and placing advertising campaigns for a variety of clients including concerts, family events, consumer shows, comedy shows and other events as required. ? Cross promoted with The Oklahoma City Thunder NBA team for advertising collaborations. ? Prepared advertising budgets for prospective shows. ? Assisted Director of Marketing with regional and national public relations campaigns, along with coordinating media and press during events. ? Assisted with management, development, production and distribution of promotional and collateral materials to support sales and marketing programs.

Led vendor management and tenant relations for approximately 75 businesses in a one million square foot shopping center. ? Responsible for $450,000 marketing and events budget. ? Planned special occasion and holiday events that included multiple celebrity entertainers with attendance up to 4,000 attendees. ? Produced a 360 degree yearly marketing plan. Including managing teams to create graphics, advertising, PR, website, radio spots, press releases, print ads, signage for upcoming events and promotions and live media spots with local news stations. ? Organized and conducted merchant marketing meetings with tenants to assess their needs, create plans to help boost sales and promote their individual brands. ? Oversaw all social media outlets including Facebook, Twitter, Instagram, email and website updates to build followers and run contests while promoting a positive image and branding.

Managed day-to-day marketing communications including branding, online marketing, mass email marketing campaigns, microsites, and social media. ? Coordinated efforts with sales team to close new and repeat business by offering a variety of marketing tools. ? Customize client programs to better fit their needs. ? Designed tradeshow booths from start to finish to help familiarize international and national attendees with Baltimore. ? Developed national marketing plans and themes for sales-building events. ? Oversaw external agencies, designers, printers and mail houses to produce brochures, postcards and print ads. ? Conducted market research to identify market opportunities, product relevance, trends, and competitive monitoring. ? Streamlined budget, invoices, and amenities reducing team costs by 20%.

? Managed staff of over 30 employees. ? Interviewed, hired, trained and retained top talent. ? Responsible for profitability of nightly sales reaching $35,000. ? Developed and executed special events and private events for over 1000 guests including finding and contracting national talent acts and celebrity fashion shows. ? Designed promotional material and maintained websites for venues throughout the country. ? Created and maintained relationships through social networking to ensure reoccurring business.

Managed a team of 8-10 including weekly and monthly schedules, coordinating events, data entry and running the promotional vehicle hydrating 1200 people a day. ? Responsible for building relationships with celebrities and their coordinators to put together events for over 1000 people such as Ray Lewis and Kelley Clarkson. ? Worked closely with local radio stations to run contests and record commercials for different campaigns. Emceed large events to entertain and educate consumers about Vitaminwater. ? Created monthly recap PowerPoint presentations encompassing details and pictures of all events and daily reviews.