Jennifer Wing: Creative Art Director in Simi Valley, CA

Digital and print assets, website design (matrixsportscorp.com), digital email newsletters, logo development, and stationery systems. Delivered compelling print advertising and marketing materials, alongside photography and retouching. Managed projects from concept to execution while collaborating directly with clients to ensure brand consistency and effective visual communication. Partial client list includes: Matrix Sports, Dr. Zenovia Hormonal Skin Care, Dr. Bankhardt, Green + Well, REPLENIX, and Roadhouse BBQ.

Managed a small creative team for two natural skincare brands with retail presence in Target, Walmart, ULTA Beauty, Whole Foods, and Sprouts. Daily cross-collaboration with digital, social media, product development, copywriting, and sales teams to maintain brand standards while integrating current design trends into all visual communication. Art direction and storyboarding for digital ads and product videos. Managed the development of new products through all phases: 2D image renders, packaging files, 3D mock-ups, product photography, and retouching. Styled and photographed product flat lays for social media, website, and advertising. Responsible for effectively managing the project scope, schedules, and deliverables on all marketing materials and new product launches. Developed creative processes to streamline production with file naming structure, folder organization, and documents to track progress and deadlines. KEY PROJECTS & ACCOMPLISHMENTS AWARD (2022): Core Values Champion (Trust) recognized for helping drive positive business results through leadership, creativity, and dependability. Art directed photo/video shoot in New York for DERMA E brand campaign - designed and managed all campaign assets (packaging, landing pages, emails, social posts, digital ads, and videos). Art directed photo/video shoot in Florida for DERMA E Ramos Hair Care Collection - collaborated with mega and micro-influencers; managed production of all creative assets. Redesigned and elevated the Think sun care packaging line (from concept to completion) to reflect a more modern look and feel. Website redesigns: dermae.com, thinksun.com, topixskinhealth.com - worked with the digital team and developer on refreshing the design and layout of all pages. Contributed to DERMA E’s 40% growth in ULTA Beauty Stores (2020); created original shelf designs for skincare/suncare/hair care, and developed several end cap displays. Contributed to DERMA E’s 98% growth in e-commerce (2020) and Instagram growth from 50K to 745K followers.

Action sports industry - logo and stationery design, photo retouching, maintaining photo asset library, client correspondence, and accounts payable/receivable

Managed a small design team for a large computer leasing company; created print ads, flyers, website graphics, and event invitations, and collaborated with an ad agency to create the annual report