Jeroen Boks: Founder/Owner in Amsterdam, NH

Creator and initiator of Stand Up Paddle board line, out of entrepreneurial passion for action sports lifestyle. Full brand set-up from scratch; design, progressive shapes, production, launch, distribution of hardware & accessories. Created well balanced full board line in bamboo, epoxy & carbon tech, for segments: Allround, Tour, iSUP, Elite Racing. Sourcing (OEM EU/Asia), Development, Logistics, Partnerships, Distribution. Branding, Positioning, Marketing and International Sales through multiple channels. Successfully positioned young cult brand between global action sports brands, by guerrilla tactics and 'just going for it’.

Global business & market development and innovation in advanced composites applications. Supplier of high performance fibers to the global market. Active collaboration across the value chain. Application areas in industries like Aerospace, Automotive, Industrial, Marine, Sports & Leisure. Some examples end-customers: Boeing, Airbus, Nasa, Audi, AMG, Porsche, GM, Lamborghini, Ducati, Volvo Ocean Race, IMOCA, North Sails, Burton, Jones, Lieuwe, Hobie, Naish, Starboard, Severne, Quickblade, etc.

Development & introduction of 1st Stand Up Paddle (SUP) board line in small team as diversification segment for the renowned Mistral Sports brand. Coordination of developments in shapes, designs, graphics & production sourcing. Tasks range from contract negotiations, pricing/profit strategy, on/offline marketing setup & sales network development. Market introduction & product line launch.

Industrial multinational in major B2B Aerospace, Defence, Industrial & Automotive markets Responsible for international PMC budget, sales, results, (new) business- & market strategy Drive EMEA Short/Mid/Long Term Plans and strategy planning process, in cooperation with Global Group strategy Tasks: Coordination international sales/agents team, commercial contract negotiations, pricing/profit margin strategy, tender program alignments, licensing agreements, key account management, including market intelligence. Extensive knowledge of composite manufacturing processes Expertise in various geographical, political & religional cultures for sales, account development & contract negotiations on executive B2B and government levels Member of the EMEA Management Team

Responsible for product portfolio and product market development. Tasks include defining all aspects of global product areas, business strategy, upstream marketing development, identification new product market opportunities, tender alignments, value chain positioning, delivery timelines. Product introduction studies, assuring proposed new products are tested/validated properly and strategically positioned. Liaison between sales, R&D, Q&A & Operations in translating market needs, innovations, product introductions, with a strong ‘make it happen’ mentality in a matrix organization. B2B communication and negotiations on all levels with suppliers, global client base and governmental decision makers. Member of the Management Team

Pioneer in narrow casting, wifi & digital signage platform technologies. Full business-, concept- and technology setup. Development of turnkey ip-vpn digital media/broadcast solutions for innovative out-of-home advertising, entertainment & network communications to various business sectors & industries. Modular solutions like target oriented TV-channel, Wifi, Internet- & Kids Kiosks, digital bill- & menuboards, POS system admin & CCTV networks. Variety of responsibilities in small team; business plan, strategy, financial and operational issues, planning, requirements, hardware design, roll out. Negotiations with prospects, stake holders, suppliers, blue chip business partners (IBM, Cisco, Philips), Angel Investors. Essentials: handling multiple deadlines, keeping overview, improvising, ‘multitasking’ and delivering quality work.