Jess Weinstein: Marketing Director in Portland, OR

• Launched JET PACK BAG to address the need for a comprehensive, fully equipped earthquake & disaster preparedness kit. Based on the potential earthquake predicted to hit the Pacific NW, the need to build out and sell a “go bag” to families and individuals was established. • Developed the concept, built the business plan, sourced product and then formulated the brand identity, web site, advertising, PR and launch event. • Currently selling SOLO and DUAL JET PACK BAG’s with regularity on-line and at events. • Exploring plans to bring product to retail locations. Learning hands on, what it takes to run a small business and utilizing experience in Brand Marketing to build the brand and grow it organically via grass-roots, digital, social and print media.

I am the Ambassador to the Ambassadors at KEEN. This means, leading ambassador marketing activation, recruitment, and management. In doing so, I'm responsible for KEEN's overall ambassador strategy. It's all about working on the marketing for Ambassador activation, and about recruitment as the brand grows into new product categories, segmentation, and initiatives across Men's, Women's, and Keen Classics categories. I keep my eyes open to continuously seek new opportunities to activate ambassador marketing across digital, social, retail, and experiential consumer touch points that align with KEEN's brand platform and values in order to reach new fans.

Collaborate with the VP Creative and key peers in brand marketing to develop consumer campaigns, product launches, and all demand-creation tactics in line with target consumers and brand-positioning strategies. Collaborate with the Director of Marketing Operations to align tactics with comprehensive brand marketing priorities and shared-service priorities. Develop and implement integrated strategies and tactics to drive brand awareness and conversion across wholesale, retail, and online businesses. Collaborate with regional and channel marketing leaders to align with marketing strategies and creative vision, while seeking cost and operational efficiencies. Research consumer trends and distill actionable insights for story development and tactical effectiveness. Translate competitive analysis into channel and regional marketing strategies. Amplify the effectiveness of digital, social, and influencer vehicles to drive business and build the KEEN community. Lead the development of content distribution pathways, leveraging both paid and earned media. Guide the curating and activation of brand ambassadors and strategic collaborations. Guide and manage the overarching media, publicity, and events strategies, seeing them through from concept alignment to final execution. Work with digital and retail leaders, develop loyalty loops for long-term consumer relationships. Align with Sales and Product to develop and execute Go–To-Market (GTM) strategies, proactively defining opportunities to achieve brand, retail, online, and product sales objectives. Develop the methodology to measure the effectiveness of tactics and returns on investment. Research new marketing concepts, communication platforms, and cutting edge programs to drive brand storytelling, increase fan base and positively impact sales.

• Collateral and catalog writer responsible for Footwear & Apparel printed material. • Developed press releases, scripted Nike's in-store videos, and Concept Selling materials. • Composed hangtags and a surplus of other marketing collateral.