Jessica Bombar: Creative Accounts Coordinator in LAGUNA BEACH, CA

• Integral part of AT&T social-first campaigns including Hello Sunshine, Taylor Swift NOW, iHeartRadio, #LaterHaters anti-cyberbullying, DIRECTV NOW, Fullscreen thx2att and Fullscreen Live national tours. • Facilitated multiple influencer/fan integrations and events. • Daily collaboration with designers and animators on various campaign assets. Designs include but are not limited to multi-platform social media assets, printed materials and event materials.

•Worked cross-functionally with buyers, site merchandisers, planners, photography, design and web development to promote brands and product through on-site and email campaigns •Managed the ecom marketing and email marketing calendars and concepted and managed all big campaigns such as lookbooks, landing pages and sweepsakes •Optimized A/B testing for email and site experiences

•Generated daily Sales Flash from Google Analytics •Wrote product descriptions and coordinated images with Production and Photography •Interfacing with social media team to support posts •Wrote and developed blog posts/campaign ideas •Developed and maintained a marketing calendar •Merchandised product on websites utilizing Magento •Contributed to the development of a new “persona” for a Kahn Lucas brand that will be engaging directly with girls of target age through social media

•Executed full marketing campaigns for newly patented technologies to facilitate the purchase by businesses nationwide. •Designed plaques, newsletters, fliers, pamphlets etc. with Adobe Creative Suite. • Performed market research on companies through multiple business databases to compose mailing lists •Wrote copy, designed, and sent weekly, monthly and quarterly email newsletters utilizing MailChimp

•Worked with a team to introduce and ensure a successful launch of a new product, BFAST breakfast shakes. •Utilized social media and creative marketing to promote the product to peers and students on the University of Florida campus.

•Worked as an Intern Queen rep to promote NYU Summer Housing to the University of Florida campus utilizing social media and networking to share the opportunity. •Made classroom and sorority announcements as well as worked with the career centers to share opportunity to other students and peers.

•I am a winning YMA Fashion Scholarship Fund Scholar for the year of 2014. I completed a case study with the topic of creating a collection targeting a Millennial generation. I created an activewear apparel line called Wanderlust. My project included a detailed business plan consisting of: •marketing allocation of budget •merchandising planning in store •marketing/social media plan •advertising campaign •detailed design assortment. •I was the highest scoring winner from University of Florida and was also awarded a second scholarship in the honor of Alan Zwerner.

•Planned and lead group cycling classes of up to 30 fellow UF students. Developed leadership and communications skills as well as honed my ability to adapt when things don't go as planned. •This required staying up to date and knowledgeable on current music and artists of all varieties.

•Advertising and marketing internship to introduce the Microsoft SkyDrive to the University of Florida campus. •Promoted SkyDrive product use and raised awareness by organizing and hosting presentations with small groups of peers. • Original advertisements created with InDesign to creatively promote the use of SkyDrive all over campus •Composed a demo to communicate the use of SkyDrive to peers and promoted through social media platforms. •Tracked return rates from all advertising campaigns to monitor reach.