Jessica Rice: Content Strategist in Orange, CA

-Created marketing content for social campaigns, e-commerce, email marketing, lookbooks, print collateral, etc -Manager of all social channels including Instagram, Facebook, Twitter, Pinterest, YouTube, Ello, Snapchat. Grew Instagram by 50% organically with minimal paid ads in 2018 compared to previous year's growth. Daily community management on all social platforms, which includes responding to DMs, comments, and engaging with community -Art Directs all lookbook / marketing content by researching concepts, creating moodboards, scouting locations, writing itineraries, sourcing models, creating / sourcing props, building sets, photographing and editing content -Shoots with a Canon 5D, Mark 4 w/ various lens (primarily a Sigma 25-70mm range lens). Experience with building and breaking down hot lights, LED flex lights, Professional Studio soft box lights, umbrellas, octolights, Alien Bees E800. -Created unique marketing style specific for Harveys to promote each collection in collaboration with Disney. -Created Ads on Facebook, Instagram, Google, Pinterest, with successful traffic and sales goals achieved -Maintained marketing budgets for Events and lookbook shoots -Wrote engaging and successful marketing, advertising and website copy and social copy -Manages all in-store and offsite events -Creates and implements our product Go-To-Market Strategy for all product releases -Provides creative direction for video content creation w/ the Creative Coordinator -Manager to Creative Coordinator who administers the Influencer Outreach program, works closely with any new potential relationships -Manage and mentor creative team, push and inspire the creative team to deliver the highest level of creative possible -Successful experience working effectively at a senior level in brand management and proven ability to provide guidance and direction to peers -Understanding brand voice and being able to iterate that voice/style in all designs across all mediums