Jessica Tullos: Lover of all things marketing and intentional design, with over 14 years of driving creative, data-informed branding strategies. I have a particular passion for turning ideas into impactful realities. in Whitefish, Montana

Collaborate with editorial staff to develop engaging podcast episodes, and manage their publication schedules. Edit video and audio files for relevance, coherence, and quality; add music, sound effects, and advertisements as needed. Publish episodes on podcast platforms, YouTube, and social media channels. Create show titles and descriptions that gain impressions and speak to each platform’s algorithms. Develop promotional strategies to best market each show, while growing audience engagement. Monitor YouTube and social media analytics, listener metrics, and feedback to inform content decisions and refine future episodes. Improve podcast SEO by creating transcripts, chapter markers, tags, hashtags, keywords, internal linking, and external linking on associated channels. Rebranded and streamlined five podcasts, and reorganized the podcast channel to improve user experience. Since managing the YouTube channel: our viewership has grown 141%, watch time increased by 224%, and we gained 45% more subscribers Increased audio downloads by 1,595% Hit viewership benchmarks to monetize Facebook

Planned, devised, and implemented creative solutions and ideas to drive success for both clients and media outlets. Coordinated with clients to design impactful and engaging campaigns based on needs and expectations by leveraging print and digital campaigns. Supervised all aspects of each campaign development process from conception to completion. Maintained consistent communication with clients and used analytics to determine the best possible approach for campaign execution. Grew contracted advertisers by 50% from 2020 to 2023 and increased overall revenue by 35% Won Best Digital Advertising campaign in 2020 and 2021 for Montana’s Better Newspaper Contest Met and exceeded budget consistently a tough and challenging newspaper industry

Delivered insights and strategies to develop and implement marketing and branding strategies for new and existing products. Managed and optimized e-commerce operations, including product listings, inventory management, content creation, and product photography, resulting in increased sales and an improved user experience on both Amazon and the company’s e-commerce store. Conceptualized promotional emails and scheduled monthly newsletters to email subscribers. Increased Instagram following by 85% in 6 months by collaborating with influencers and generating more engaging content. Oversaw Amazon product's digital advertising strategies and managed Google AdWords which increased overall sales by 40%. Boosted email campaign sales by 20% via marketing plans and strategies, product concepts, and promotional programs.

Addressed customer inquiries and assessed artwork needs, managing proofing schedules to ensure timely delivery. Streamlined communication between internal teams and clients, ensuring alignment and clarity throughout the project lifecycle. Managed multiple projects from concept to completion, consistently meeting strict deadlines and staying within budget. Collaborated with clients to define design expectations, timelines, and budgets, ensuring a clear understanding of deliverables. Enhanced art department productivity by implementing improved quality control processes and optimizing workflow systems. Designed original artwork and edited client-provided files using various production press applications to meet project requirements.

Led the creation and execution of brand, website, and social media content to strengthen online and in-store presence. Managed internal communication and external partnerships to ensure alignment across departments. Coordinated all advertising shoots and events by sourcing, contracting, and overseeing photographers, videographers, and models. Provided strategic direction and leadership in the development and execution of marketing projects, ensuring alignment with business objectives. Managed the marketing budget on an annual basis, working closely with senior management and brand managers to establish project deadlines, budgets, and key deliverables. Designed retail and promotional products, overseeing the production process, and managing inventory and sales both in-store and via e-commerce channels. Built and scaled the brand from the ground up, achieving distribution across three states. Drove a 120% increase in retail revenue by implementing targeted marketing and sales strategies.