Jimmy Nguyen: in Huntington Beach, CA

• Recruited as first executive to lead Content Strategy Research for HBO Max Content Research dept • Led team of three – grew team by hiring Sr. Analyst, mentored & guided team members to meet their individual goals • Competitive expert/lead for Max Content Research team – responsible for all competitive trends & insights across all genres • Established new research relationships with key stakeholders (content strategy, film strategy, audience intelligence, international, unscripted, social intelligence, data science) – lead/collaborate on variety of projects re: content testing, content optimization, greenlight/renewal insights, post mortems, development deep dive studies, landscape studies, talent insights, title testing, concept testing, content windowing, content acquisitions, reboot assessment) • Built & cultivated strong unprecedented partnership, as trusted advisor to Max Content Strategy team – providing both quantitative and qualitative insights to suggest/advise in content/film strategy decision making (binge vs weekly vs hybrid release pattern strategies for original programming, subbed vs dubbed content, competitive insights on regular ongoing basis, various program-based & landscape studies, program & film acquisitions, original holiday films) • Liaised with Audience Intelligence team, partnered to combine quantitative & qualitative content insights regularly • Led competitive audience insights directly for CRO, provided complimentary research for WB Discovery acquisition • Provided robust Korean market insights to Head of International Originals, presented to Max Korea Launch team in London – competitive landscape, content gaps and opportunities for Max • Partnered with Head of Global Social Intelligence to incorporate social insights into 360 content insights, as well as various landscape studies & deep dives • Spearheaded creation of WBD CAT (Warner Bros Discovery Content Assessment Tool) – partnered with WB Studio Research, WB Global Data Science and 3rd-party vendor Flowmedia to develop robust in-house research tool to help programming/development teams assess content renewals • Managed research vendor budget and recommended research vendors we ultimately worked with (Cassandra for trends reporting)

• Managed team of three and responsible for all content insights (Linear, VOD, SVOD, Social) for ESNA & subsidiary shows, as well as competitive shows – partnering on various strategy & research projects throughout organization across key teams (programming, development, sales, brand & licensing, finance, PR, marketing, digital & social) • Oversaw daily research operations and standard reporting that’s distributed throughout organization (domestically & globally), weekly insights directly for CEO/COO/President, and ad-hoc research requests from domestic & int’l clients • Partnered with Development – led assessment analysis of unscripted landscape & global formats across the org (domestically & internationally), presented current trends (broadcast & SVOD) at development team’s off-site • True partner to Head of Current Programming – proactively provided insights for shows & network partners • MasterChef Panel Management – maximized panel by tapping into 80K sample of MC fans, to better understand and inform creative of opportunities to enhance future seasons and strengthen show creative (hosts, format, challenges) • Sole person to have held Director role since inception of merger between Endemol & Shine America • Instituted & oversaw weekly SVOD/streaming reporting for the organization that’s distributed globally • Partnered with international colleagues to enhance organization’s in-house SVOD ratings software (Dracula) • Data science point person – oversaw all internal data infrastructure, automation and report inventory/distribution • Responsible for providing insights on U.S. programming landscapes (broadcast, cable, syndication, CTV, SVOD, AVOD, FAST) • Spearheaded various decks & looks, which directly led to several key franchise renewals (Below Deck, Family Hustle, Swamp People) • Provided actionable insights to key show executives & stakeholders thru regular show maintenance and end-of-season postmortem presentations – which resulted in future content enhancements and modifications • Predictive looks (estimates) for key ESNA premieres/launches and competitive • Partnered w Endemol Shine research teams internationally (UK, Amsterdam, France, etc) for various insights

• Managed team of two and responsible for insights (Linear TV & VOD) for NUVOtv and competitive shows – partnered on projects across key teams (ad-sales, affiliate, finance, PR, marketing, production, and programming) • Oversaw all standard reporting & audience-based analysis that were distributed throughout company, weekly insights directly for COO/President, and all ad-hoc Fuse-NUVOtv research requests • Provided key research for major FUSE acquisition deal, as well as network rebrand with Jennifer Lopez as CCO • Authored insightful ratings presentations and insights for board meetings (quarterly & yearly) • Partnered with scheduling team for linear scheduling strategy – suggested implementing more programming stacks and stunts, as well as shifting programs across certain dayparts, which resulted in notable ratings growth for network • Prepared competitive ratings looks & insights for potential show and movie acquisitions • Prepared custom sales pitches for ad-sales team, which resulted in several successful renewals and new deals • Solely revamped quarterly network analysis by instituting new infographics, which was unprecedented at NUVOtv • Oversaw all data infrastructure (internal ratings databases & report inventory)

• Part of team that launched the start-up OWN network, promoted to senior title within 9 months • Responsible for all ratings tracking & analysis (Linear TV & VOD) for OWN & competitive programming that was distributed throughout entire organization – oversaw weekly OWN Multiplatform Flash Report, prepared weekly ratings analysis directly for COO, as well as insightful quarterly presentations • Projected monthly OWN VOD estimates for ad-sales team, also partnered with distribution team for content posting strategy and partnered with scheduling team for scheduling strategy • Made direct recommendations to the head of scheduling that resulted in +67% increase in ratings for network • Prepared performance and audience-based analysis for scheduling & acquisitions, sales, PR, marketing, programming & development

• Tracked and analyzed show & competitive performance on linear network (local & national ratings) • Tracked weekly ratings for competitive broadcast and cable prime programming • Oversaw ABC Mobile platform reporting – sole day to day contact for projects & ad-hoc requests, analyzed performance of all show content posted on ABC Mobile and mobile linear channel, developed and produced monthly & quarterly ABC Mobile reports, produced mobile cutdown of ABC Multiplatform report • Responsible for providing ABC VOD monthly tracks & analysis – tracked program windowing (also for ABC Mobile) • Tracked weekly online data and inventory for ABC Full Episode Player and iPad Application