Joey Grable: Principal Visual Designer in Lake Forest, CA
Joey Grable
Principal Visual Designer
Lake Forest | United States
Skills
No information
Interests
Calligraphy
Book binding
Front end website development
Typeface/font design
Industries
No information
Summary
Activity
Projects
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Work experience
Joey Grable LLC
Principal Visual Designer | 08/2014 - Current
• Successfully managed and coordinated graphic and website design projects; translated ambiguous criteria into concrete production designs for newsletters, promotional materials, and sales collateral.
• Worked closely with clients to create brand visions, define marketing goals, conceive designs, consistently measure results, while delivering projects within budget and within deadline constraints.
• Demonstrated an average increase of 23% engagement across all social media platforms; dramatically improved clients' production efficiency while sales leads' generated from website designs and marketing campaigns improved clients' asset revenue ratios.
Surface Art Inc.
Product Designer and Marketing Associate | 04/2019 - 02/2020
• Designed corporate campaigns and created product assets to increase B2B engagement by 12%; attained a corporate contract valued over $1M with conceptual merchandising product design.
• Overhauled website navigation and designed product pages to optimize the user experience; maintained a product database containing 700+ product lines with over 5,500 SKUs.
• Automated the product photography production process; improved production design efficiency by 30%.
• Expanded user engagement through user-centered product designs and strategic marketing campaigns; resulted increase +41% Instagram, +75% Pinterest, +6% Facebook, +10.5% Twitter, and +25% LinkedIn.
Seattle University Dance Marathon
Graphic Design and Strategic Marketing Committee Chair | 10/2015 - 05/2017
• Conceptualized design themes and produced strategic marketing campaigns to collectively fundraise over $250,000 for uncompensated care at Seattle Children's Hospital; awarded Best Overall Campaign.
• Aided the corporate partnership growth with Alaska Airlines, PEMCO Insurance, Seattle University Alumni Association through corporate collateral designs, and canvasing presentation design for volunteers.
• Increased traffic for all social media platforms, 20% growth on Facebook and Twitter, and over 30% growth on Instagram; This led to improving monthly website traffic by 15%.
Education history
Seattle University
Bachelor of Arts | 2010 - 2015
Connections
Companies (0)
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