Joey Grable: Principal Visual Designer in Lake Forest, CA

• Successfully managed and coordinated graphic and website design projects; translated ambiguous criteria into concrete production designs for newsletters, promotional materials, and sales collateral. • Worked closely with clients to create brand visions, define marketing goals, conceive designs, consistently measure results, while delivering projects within budget and within deadline constraints. • Demonstrated an average increase of 23% engagement across all social media platforms; dramatically improved clients' production efficiency while sales leads' generated from website designs and marketing campaigns improved clients' asset revenue ratios.

• Designed corporate campaigns and created product assets to increase B2B engagement by 12%; attained a corporate contract valued over $1M with conceptual merchandising product design. • Overhauled website navigation and designed product pages to optimize the user experience; maintained a product database containing 700+ product lines with over 5,500 SKUs. • Automated the product photography production process; improved production design efficiency by 30%. • Expanded user engagement through user-centered product designs and strategic marketing campaigns; resulted increase +41% Instagram, +75% Pinterest, +6% Facebook, +10.5% Twitter, and +25% LinkedIn.

• Conceptualized design themes and produced strategic marketing campaigns to collectively fundraise over $250,000 for uncompensated care at Seattle Children's Hospital; awarded Best Overall Campaign. • Aided the corporate partnership growth with Alaska Airlines, PEMCO Insurance, Seattle University Alumni Association through corporate collateral designs, and canvasing presentation design for volunteers. • Increased traffic for all social media platforms, 20% growth on Facebook and Twitter, and over 30% growth on Instagram; This led to improving monthly website traffic by 15%.