John Brasko: Sales Manager in Los Angeles, CA

Sales manager and new hire training at the worlds most expensive menswear designer and retailer. Responsible for coordinating employee efforts to surpass monthly sales goal of $800k+. Lead individualized concierge services for high end clientele such as World Dignitaries, Presidents and Top Business Executives. Handle all in-store branding and merchandising to maintain and reinforce established and highly recognized image and style.

Day-to-day retail store management charged with increasing overall sales while maintaining over $700k in individual sales. In charge of all new employee hiring and training. Developed and deployed a new sales training program designed to achieve more effective on-boarding, sales and higher sales associate retention. Analyze complex sales data to identify areas of opportunity and convert to actionable items.

Client roster: Pepsi, Conde Nast, Warner Bros. Music, American Express Increased revenue 400% over 6 month period compared to 6 months prior to employment. Nurtured client partnerships (digital publisher and media agency) to optimize use of our interactive digital advertising and analytics platform. Monitored performance against client objectives while seeking additional KPIs and trends to identify additional revenue opportunities. Devised and implemented a systematic approach to account management and business development. Led account business reviews and goal-setting sessions with client leadership.

Client roster: Comcast, Time Warner, Shaw Flooring Led development and execution exceeded benchmarks in the following engagements: Leadership Coaching - Led groups of 20+ sales Supervisors that improved coaching and leadership proficiencies and drove overall team performance. Resulted in a 9% performance increase for the control group and $2.7 million revenue increase. Product Integration - Built and implemented a learning program to drive sales. Incremental sales increased 68% over a 90 day period during project compared to 90 days prior. This represented $635,00 in recurring revenue. Sales Channel Activation - Increased lead generation by developing sales processes and materials for secondary sales channels consisting of 200+ sales representatives. Monthly average increased 217% compared to 90 days prior to the engagement. Increase was sustained for more than 12 months. Led efforts to penetrate new and develop existing accounts by identifying opportunities and building strategic leadership alliances. Evaluated business operations to identify areas of misalignment within sales groups through one-on-one interactions, focus groups, surveying techniques and other means. Developed unique L&D solutions to fill gaps created by misalignment to ensure all individuals had the necessary tools to operate efficiently and effectively.