Various

Other

As the Chief Operating Officer, I am lead executive team in all areas of developing and promoting the Public Domain Wines Brand and FarmParks organic produce. Responsible for the handling of the day-to-day operations, sales of both wholesale & retail sales which includes online sales, organic store, farming operations, all consultants.
Key Accomplishments Include:

*	Develop brand and brand entities with the goal of creating revenue
*	Articulate communicator, capable of building lasting relationships with senior management of clients, partners and vendors.
*	Visionary, with track record for finding innovative ways to grow revenue and increase margins.
*	History of success, leading initiatives for obtaining corporate goals
*	Known for managing turnaround projects with 100% success rate.
*	Well versed in presentations, accustomed to addressing clients, vendors, partners, shareholders and corporate board of directors.
*	Managed multi-million-dollar budgets with full P&L responsibility.
*	Championed the development and implementation of strategic plans and innovative marketing ideas.
*	Responsible for developing and implementing company policies and procedures
*	Work on cross promoting all the Public Domain and FarmPark entities to increase revenue through our various business entities
*	Ensure articulation of organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

As the Head of Marketing & Operations I was a member of an organization's executive team. Responsible for the handling of the day-to-day administration, operation & marketing for several of the company's businesses. The entities included Malibu Family Wines, Malibu Wines, Malibu Wines various tasting room locations, The vineyard at Saddlerock Ranch and several others.
Key Accomplishments Include:

*	Focused leader recognized for delivering superior results.
*	Articulate communicator, capable of building lasting relationships with senior management of clients, partners and vendors.
*	Visionary, with track record for finding innovative ways to grow revenue and increase margins.
*	History of success, leading initiatives for sales, marketing, advertising and product management.
*	Known for managing turnaround projects with 100% success rate.
*	Well versed in presentations, accustomed to addressing clients, vendors, partners, shareholders and corporate board of directors.
*	Managed multi-million-dollar budgets with full P&L responsibility.
*	Championed the development and implementation of strategic plans and innovative marketing ideas.
*	Responsible for the achievement of marketing/social media/public relations mission, goals and financial objectives.
*	Work on cross promoting all the Malibu Family Wines entities to increase revenue through our various databases
*	Ensure articulation of organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
*	Execute integrated online/offline search engine marketing, advertising; social media marketing and other campaigns to generate projected ROI.

Head of Marketing AND Operations

Brought in to handle marketing & public relations for grand opening of one of the casino properties and within six months was but in charge of both properties. Handle all planning, development and implementation of all of the Organization's marketing strategies, marketing communications, social media, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for brands in the area of marketing, communications and public relations.

Key Accomplishments Include:
*	Report directly to Mr. Flynt on all marketing activities of casino properties
*	Responsible for creating, implementing and measuring the success of all casino campaigns
*	Responsible for the achievement of marketing/social media/public relations mission, goals and financial objectives.
*	Work on CRM for player development through player's theoretical values and activities.
*	Ensure articulation of organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
*	Execute integrated online/offline search engine marketing, advertising; social media marketing and other campaigns to generate projected ROI.

Director of Marketing AND Public Relations

Responsible for planning, development and implementation of all of the Organization's marketing strategies, marketing communications, social media, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for brands in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.

Key Accomplishments Include:
*	Work with the International Speedway Corporation to guarantee the success of NASCAR events and events brought to Auto Club Speedway.
*	Responsible for creating, implementing and measuring the success of ISC & ACS brands
*	Responsible for the achievement of marketing/social media/public relations mission, goals and financial objectives.
*	Develop, Place and evaluate media buys for promoting ticket sales to ACS events. Ensure regular contact with target media and appropriate response to media requests. Structure, price, successfully negotiate and close all deals and arrangements
*	Ensure articulation of organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
*	Execute integrated online/offline search engine marketing, advertising; social media marketing and other campaigns to generate projected ROI.

Senior Director of Consumer Marketing

Plan, development and implement of all of the marketing strategies, marketing communications, and public relations activities, both external and internal. Work with advertising agency to development campaigns with support materials for various corporate brands. Train and directs the effort of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.

Key Accomplishments Include:
*	Work with the Marketing departments within the Los Angeles Dodgers and Los Angeles Sparks to guarantee the success of Magic Johnson Enterprise Brands
*	Responsible for creating, implementing and measuring the success of Magic Johnson Enterprise brands
*	Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives.
*	Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests. Structure, price, successfully negotiate and close all deals and arrangements
*	Ensure articulation of organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
*	Execute integrated online/offline search engine marketing, advertising; social media marketing and other campaigns to generate projected ROI.

VP of Sales AND Marketing

As sponsorship sales, professional I was responsible for creating and selling branded, high-impact music marketing programs across Live Nations Phoenix market properties. I have developed key agency contacts with media buyers, planners and senior media management. In addition, demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process. Strong interpersonal and leadership abilities with excellent oral and written communication skills High energy and a personality that thrives in a fast-paced, changing environment.

Key Accomplishments Include:
*	Create, package and sell solution-based music marketing for venues, concert series, festivals and other music-related properties in the market
*	Focus on developing and maintaining strong relationships with important decision makers
At client marketing companies and their respective advertising agencies in a variety of business categories.
*	Craft sales presentations that creatively and distinctly differentiate and communicate unique assets to targeted prospects.
*	Educate / position Live Nation assets and marketing capabilities to the sponsor advertiser marketplace; demonstrate the branding values of live music to create unique marketing value with Live Nation's assets;
*	Structure, price, successfully negotiate and close all deals and arrangements
*	Oversee sponsor contracts, invoicing, and accounts receivable or develop processes to ensure execution and collections.

VP of Sponsorship Sales Marketing AND Public Relations

Charged with leading all sales and marketing functions for a full-service advertising with more than $9 million in annual billings. Manage and drive the core strategies behind all public relations, design and branding, and direct response marketing initiatives for clients in the gaming industry. Work cross-functionally with other agency leaders and creative staff to identify new product and business development opportunities, define short- and long-term strategic plans, and optimize each client's marketing spend.
Key Accomplishments Include:

*	Recognized as a driving force behind the agency's growth and expanding service line; personally, had sales over 5 million dollars. Kept a pulse on the clients' marketing challenges and designed solutions to propel the agency as the leader in casino marketing.
*	Developed and implemented integrated, channel-neutral marketing programs for major brands across multiple categories, helping clients expand their customer base and increase revenues.
*	Cultivated long-term, strategic relationships with clients, vendor's external stakeholders; represented the agency at various community, industry, and client-specific events to promote the agency's service features.
*	Played an integral role in the company winning three Telly Awards; personally, won two awards for individual efforts in editing and media production.

Managing Partner

Managed a 300-person staff (22 direct reports) for a $100 million casino, overseeing and providing strategic direction to staff in carrying out Advertising, Entertainment, Player Development, Promotions and Public Relations functions. Plan and execute the organization's advertising strategy, including print, electronic and direct mail outlets to support sales and profit objectives. Directed all marketing communications activities and messaging to ensure quality, efficiency, and effectiveness for each individual campaign.

Key Accomplishments Include:
*	Enhanced revenue by 14%, which equates to over 12 million dollars in one year by creating and maintaining a full-scope player development staff and program to bring in top clients and differentiate the service line from competitors.
*	Launched an aggressive direct mail program, administering a $2 million budget and five-person staff to support $400 million revenue targets; directed all aspects of the effort, including vendor sourcing and testing.
*	Researched, analyzed and monitored industry trends and competitive, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive in the industry.

Marketing Director

Find out detailed information about John Lefkowitz, Various in Camarillo, California

John Lefkowitz: Various in Camarillo, California

John Lefkowitz