John McKone: marketing in Park City, UT

Mukilteo, WA | Taichung, Taiwan | Burnago, Italy Third-largest cycling components brand and global leader in competitive bike components for road cycling and mountain biking. Drop Bar Marketing Manager Set the tone, vision, and marketing strategy of two brands (FSA and Vision) specialized in bicycle wheels and components within the road, gravel, cyclocross, and triathlon segments. Steered all aspects of day-today marketing operations at the strategic and granular levels - from data analysis and tradeshow management to social media marketing, campaign management, athlete engagement, content development, media relations, and brand building - to expand the organization's digital footprint and drive category growth. Key Contributions: ➢ Conducted in-depth market research to identify and anticipate upcoming trends; translated into clear marketing objectives to capitalize on explosive growth in gravel riding. High Integrity Dedicated & Driven ➢ Partnered with management teams to conduct strategic planning sessions, develop and execute marketing campaigns, and administer the $550K+ annual marketing budget. ● Created demographic-targeted social media campaigns to enhance the reach and impact of marketing efforts. Visionary & Strategic & Confident Pragmatic ● Ensured the optimal allocation and utilization of marketing resources to fulNill the brand vision. ➢ Engaged with, negotiated, contracted, and managed high-proYile athletes for marketing purposes; scripted and developed digital videos using athlete partners to build brand equity and engage with social audiences. ● Leverage athlete participation in marquee events to create a strong brand presence. ● Successfully secured four professional road teams and multiple amateur teams as brand ambassadors. ● Highly skilled in identifying best-Nit athletes and events to maximize market exposure. ➢ Orchestrated all aspects of trade show participation - including planning, logistics, branding, athlete collaboration, and booth design - to create category-focused events that accelerate product sales. ● Standardized booth sizes for regional events, resulting in signiNicant cost savings and consistent planning. ● Attended high-proNile events including Ironman Kona, Unbound Gravel, BWR, Sea Otter, and Interbike. ● Hosted contests and social events with globally recognized athletes to generate brand excitement. ● Facilitated commercially successful new product launches via trade show participation. ➢ Conducted interviews with relevant media partners and outlets to evangelize the brand. ➢ Designed and developed a diverse range of marketing collateral to expand brand appeal; successfully re-established the company as road-focused brand which is specialized in bars, stems, seat posts, chains, and cranks.

Madone, Italy | Boston, MA Vittoria is an Italian bicycle tire manufacturer established in 1953 that produces 5M+ road and mountain bike tires annually. Road Marketing Manager, North America Orchestrated all road marketing efforts - including strategic planning, campaign management, sports marketing, trade show management, branding, media relations, and athlete management - for three distinct global brands (Vittoria, 3T, Selle Italia, and Northwave) across the US region. Key Contributions: ➢ Planned, developed, and executed a holistic marketing plan to attract new Brand Strategist customers and penetrate the lucrative north American market. ➢ Created full-scope marketing campaigns for three brands - from Tradeshow Expert conceptualization to execution and post-launch assessment. ➢ Managed and administered a $400K+ annual budget; ensured marketing resources were optimally allocated for maximum ROI. Media Partnerships ➢ Scripted and directed various sports marketing videos to drive awareness of new products. ➢ Conceptualized, designed, and managed all regional and national trade shows including Sea Otter and Interbike. ➢ Designed and developed brand-aligned marketing collateral such as event displays, marketing collateral, and corporate riding kits.

in partnership with international ofYices; successfully modernized the brand image via new logos, messaging, and marketing assets. ➢ Cultivated and nurtured productive relationships with media stakeholders to gain brand exposure; distributed products to the media to facilitate commercially successful new product rollouts. ➢ IdentiYied, engaged with, and sponsored athletes and teams for brand leveraging purposes, resulting in a signiYicant improvement in brand credibility. ● Employed teams/athletes/inNluencers in various events, competitions, and outward-facing brand communications.

Enthusiastic sports marketing professional with proven talent for making new contacts, providing effective brand presence. Internationally experienced and self-motivated, accomplished in marketing, branding, communication, and management. Highly adaptable and skilled problem solver, able to take ideas and see them through completion. Comfortable in demanding and challenging environments requiring quality and timeliness.