John Ohail: Global Public Relations Manager in Costa Mesa, CA

Establishes PR strategy, timelines and measurable goals in alignment with business objectives. Manages media relations efforts by determining media targets and executing PR plans. Maintains and builds relationships with trade media, industry publications and media channels to facilitate effective coverage of products, technologies and activities for multiple brands. Develops a full range of original, well researched and creative print and online publicity materials including ?press releases/kits, Q&A’s, publication articles and more. Plans and executes editorial meetings at major trade shows, media tours, and press tours relating to new ?product or technology introductions. Oversees development of media relation pitching in conjunction with agency and staff. Researches, manages and enhances media segmentation and databases. Works cross functionally to effectively move PR campaigns and objectives forward.

Managed all media production for Oakley’s Global Performance Sports Division. Developed and implemented media team strategy aligning with global initiatives. Oversaw distribution of outgoing media content by Digital Marketing Specialist. Other duties included, but were not limited to: writing and pitching stories highlighting Oakley athletes and events for various mediums, shooting and editing photography assets of Oakley athletes and events, strategic development of social media tactics to maximize brand and athlete social presence, calculated management of multiple global social media platforms including Twitter account with 280K+ followers, Facebook with 2.4 million followers and Instagram with 360K+ followers. Maintained global website properties including sports, news, team pages, athlete bios, community

Executed the public relations and marketing communications efforts of the ASICS America Corporation (including Latin America and Canada as well as participation in global efforts). Duties included, but were not limited to: press releases, product and athlete pitches to local and global print and television media, POP/in store merchandising, catalog and video production, event planning, writing copy for and assisting with social media efforts and more.

Traveled throughout parts of Southern California to speak with public utilities customers about issues with service, safety, and overall quality of their natural gas provider. Managed dangerous situations involving gas leaks, unruly customers, animals and environments. Exhibited excellent verbal communication and patience when dealing with confrontational and dangerous situations.

Gathered field research data from various sources including faculty, fellow students’, and personal research projects and entered quantitative data into a computer software program called SPSS. SPSS is a highly technical statistical analysis program that very few non-mathematic majors are able to use. My duties required me to input data and run statistical tests to create results and significant findings based on the research performed. The major emphasis of this internship was to aid in the completion of the annual Communication Studies Departmental Assessment, a research project that monitors the progress of the entire department for the year and to provide information as to how it can improve for years to come. Exhibited excellent written and verbal communication. Organizational skills and personal interaction were also very strong points.