Joshua Casas: Product Development Intern / Project Lead in Los Angeles, CA

Hot Buttered Elves is an invention lab which develops and licenses products including toys, games, and various consumer product goods. • Lead for new gaming system product conception to launch; Responsibilities include market research, product design (Photoshop), cost pricing, branding, market promotions, and presentation of development; Assisted in gaming concept development including strategy, game pieces, layout, and rules. • Developed market strategies for several clients and their proprietary developments to advise them on market options. • Aided in 3D printing for proprietary prototypes • Researched and coordinated marketing tactics for tradeshows including designing and preparing marketing materials and displays.

Oversaw consumer research and client services by pinpointing health benefits needs within companies and providing them with viable solutions that addressed hurdles such as changing markets, budgets, compliance constraints, and employee growth and reduction. Successfully established 20 multi-industry sales channels by identifying strategic partnerships within industries that have not been previously targeted in order to increase brand recognition and inflow of business referrals. • Marketing & Sales: - Identified trends in new technology and solutions to increase third-party product line-up. - Developed sales channel partnerships with financial advisors, accounting, and payroll firms to gain market insights and create an inflow of ongoing referrals to the firm • Business & Product Development: - Primary producer for multi-product solutions within health, dental, vision and ancillary benefits due to demonstrated success of understanding and identifying solutions for C-Level constraints regarding benefits, compliance, financial structures, and options education. - Recommended consumer-focused solutions for product improvement and developed benefit programs based on clients’ business needs and objectives. • Account Management: - Coordinated with multi-company, -departments, and -project implementations to ensure transition of services. - Collaborated with internal executives, carriers, and other necessary parties to implement solutions - Developed request for proposals (RFP) and participated in negotiations with product vendors including carriers. - Established and maintained key industry partnerships with representatives from the client companies, carriers, HRIS, payroll departments, enrollment platforms, compliance services, and wellness programs.

Designated as the regional lead to manage new product roll-outs, develop a new hiring and training program, and oversee a team of five. Recognized as a high achiever of sales Key Performance Indicators (KPIs), consistently exceeding goals. • Notable Accomplishments: - 2014 “Top Gun” - ADP’s Leadership Development Program – 1 of 30 nationally interviewed and selected for pre-management training on team building, constructive feedback, individuality assessment and reorganization. - SuperStarts 2013 - Top 15 out of 300+ District Managers in Southern California for first quarter sales. - Regional Director of New Hire Trainings – Developed and implemented a 14-week program to train 28 new hires on cross-functioning and multi-product sales approaches focusing on translating features to consumer benefits; Program resulted in a decrease in turnover, increase in multi-product sales, and increase in new hire sales bonuses from less than 50% to approximately 90%. - Regional Technology Champion – Inspired region on new product rollouts by demonstrating a new approach for everyday applications of product. - Regional and Divisional Advisory Board – Aided management by providing feedback on how representatives were responding to new initiatives and acted as the liaison for regional and divisional representatives. - 100% Club - Fulfilled Fiscal Year Quota, 2014 @ 115% - 100% Club - Fulfilled Fiscal Year Quota, 2013 @ 113% • Product Development & Marketing: - Collaborated with product development team providing ongoing evaluation of SaaS Payroll and Human Resource products for enhancements, development or adjustments; Retained log of customer and sales representative suggestions, and provided product development team with information to influence design improvements. - Teamed with marketing to analyze customer responses to marketing messaging, resulting in the development of a targeted marketing strategy for urban areas focusing on compliance, ease of use, and financial constraints - Managed 300+ clients in assigned territory to gather customer feedback on products and suggested solutions. - Created and presented tailored in-person or virtual product demonstrations to potential clients. • Business Development & Account Management: - Developed and maintained strategic sales channel relationships through prospecting and networking, and interacting with potential client representatives ranging from board-level executives, IT, accounting, and human resources personnel to identify opportunities and marketing trends, accounting for 62% of sales revenue. - Adept in market and consumer research by documenting crucial data that impacted business decisions including information on national and local competitors, and reported customer trends, business needs, and complaints. - Acted as main interface through implementation of multi-department projects. Aided over 120 new clients through multi-product implementations. • Sales Leadership: - Lead team of five to implement a sales strategy identifying key opportunities; Developed marketing plan to gain access to each account; Each representative increased their lead generation by 122%. - Planned and facilitated individual goals and initiated constructive feedback on weekly performance.