Joshua Fonner: Regional Sales Director - Mountain West/Central in Coppell, TX

• Brand and experiential marketing specialist - Consulted with dock-less bike and scooter share company on the development of a travel program and charge station location rollout strategy in 55+ markets across the United States - Focused on business partnership development with major corporate clients, hotels, and key travel destinations to increase brand exposure • Sales, marketing, and brand development consultant - Worked with several organizations on brand development and rollout strategy - Developed catalogs, sell and pricing documents, marketing plan, social media, web presence and on line sheet development and reorganization - Strategized with national and international brands in systems, processes, and frameworks to better introduce and expand presence in the US market - Utilized Salesforce to create an effective pipeline development strategy - Worked with JIT manufacturing facilities to quickly respond to market needs and changes • Contract business planning and strategic analysis - Worked with outdoor brand distributors in Mexico and Colombia to fine tune their distribution strategies to lock in key distributor and retailer contracts • Outdoor adventure workshops, events, and trip coordination

• Assisted CEO with all aspects of bringing startup company to fruition • Developed go-to market plan for the ZG Collective distribution platform • Managed in-house team of 10 across 6 brands • Hired outside sales team of 30 across three brands • Implemented CRM/ERP system across a multi-brand platform • Opened, staffed, and launched distribution center and warehouse for multiple brands • Managed import/export relationship with factories, brand partners, and freight forwarder

• Cultivated dealer relationships which led to a 100% growth in annual sales • Worked with the pro-rep network for further brand development • Participated in a mountain demo tour in order to increase product education and demand • Maintained account satisfaction through tireless availability and service • Supported sales representatives in growing their territories with trade show assistance, on snow consumer demos, and premier buyer ski days. • Completed in-house inventory control to achieve accurate product records • Responded to racers’ and ski professionals’ technical and product needs

• Forecasted and responded to customers’ needs by implementing a strategic ordering plan • Designed and constructed a more efficient and streamlined retail work space • Managed day to day staff operations and helped coordinate sales goals and incentives