Joshua Friedman: National Sales Manager in New Ipswich, NH

National Sales Manager overseeing all aspects of sales both OEM and partnerships as well as manage a team of 5 independent sales agencies consisting of over 25 sales reps nation wide working in the Cycle Sport and Shooting Sports channels. Also manage all Government/Military & Law Enforcement sales. Assist in product development, product road map and go to market strategies.

Manage the North East territory with sales totaling over $7 million in revenue. Work with retailors to foster deep personal relationships and aid in product selection to help develop strategies for sell through and successful campaigns to bring new and current products to market. Work on a personal level with buyers for large multi store chains, GSA, Buy Group Members, Corporate Markets and Brick & Mortar/Ecommerce retailors. Regularly perform routine sales calls to check stock, product line reviews, train sales staff/end users and merchandise displays. Accomplishments: • Took the business with Leatherman in NE from $5.0 million to $7.0 million in just over a year. • Developed comprehensive product knowledge seminars. • Designed and implemented a customer satisfaction standard to increased customer loyalty and retention. • Assisted in creating business plan for launching new product. • Performed research to report on competitive strategies & position in marketplace. • Developed comprehensive marketing plans for in-store marketing events as well as all in-store promotions. • Worked on special make-up programs to increase a brand difference at image and key retail partners.

Managed 5 independent sales rep agencies with a total of 25 individual sales representatives. Responsibilities entailed managing sales reps and setting goals and targets for the territories. Combined territories had over $8 million in revenue I was accountable for. Managed large big box accounts, high volume ecommerce dealers, buy group accounts, Corporate market, GSA and brick & mortar. Increased sales year over year and organically grew the dealer base within the territory. Trained sales rep’s in the use and adaptation of Sales Force and CRM software. Regional Sales Manager, Hawke Sport Optics, Mid Atlantic & North East Territories: 2015 – 2016 Regional Sales Manager covering the territory from West Virginia to Maine. Manage all sales, product placement and marketing aspects of the dealer network in the territory. In one year I have cultivated and doubled the existing dealer network bringing on over 75 new dealers and anticipate a 25% - 50% growth in gross sales for the up coming year. I achieved this by researching and networking amongst the various dealer channels and selected whom to open, and which dealers will handle the full line and which will handle specific categories within the line. Our categories consist of Rifle Scopes for Shooting Sports, Crossbow Scopes for the Archery market; Binoculars for Outdoor/Archery/Hunting and Nature. The spotting scopes would be categorized in a like manner. The channels I am familiar with working in are Hunt/Fish, Outdoor, Cycle, Hardware, and several Action Sports. Currently working with Buy Group, Key Account, Big Box and Independent retailers in multiple channels. I am managing the product rollout throughout the Mid Atlantic and New England territory for the “Re-Branding” and product re-launch of Hawke Optics. I conduct regular visits to all accounts, working with Key Accounts to create Special Make Up products (SMU’s). Regularly handle all Dealer Clinics, Customer Appreciation events and Trade shows. Also regularly partake in product field-testing and receive recommendations from the dealer network to give back to Hawke product engineers to aid in furthering product development as well. I created and followed all budgets for the territory. This consisted of monies for Travel, Trade Shows, Product Allowances and Personal Sales Expenses.

Regional Sales Manager covering the territory from West Virginia to Maine. Manage all sales, product placement and marketing aspects of the dealer network in the territory. In one year I have cultivated and doubled the existing dealer network bringing on over 75 new dealers and anticipate a 25% - 50% growth in gross sales for the up coming year. I achieved this by researching and networking amongst the various dealer channels and selected whom to open, and which dealers will handle the full line and which will handle specific categories within the line. Our categories consist of Rifle Scopes for Shooting Sports, Crossbow Scopes for the Archery market; Binoculars for Outdoor/Archery/Hunting and Nature. The spotting scopes would be categorized in a like manner. The channels I am familiar with working in are Hunt/Fish, Outdoor, Cycle, Hardware, and several Action Sports. Currently working with Buy Group, Key Account, Big Box and Independent retailers in multiple channels. I am managing the product rollout throughout the Mid Atlantic and New England territory for the “Re-Branding” and product re-launch of Hawke Optics. I conduct regular visits to all accounts, working with Key Accounts to create Special Make Up products (SMU’s). Regularly handle all Dealer Clinics, Customer Appreciation events and Trade shows. Also regularly partake in product field-testing and receive recommendations from the dealer network to give back to Hawke product engineers to aid in furthering product development as well. I created and followed all budgets for the territory. This consisted of monies for Travel, Trade Shows, Product Allowances and Personal Sales Expenses.

Technical Rep, ORTOVOX Snow Safety Equipment, Mid Atlantic: 2011 - 2014 Traveled the existing dealer network performing staff and consumer clinics on all technical aspects of the product line. Instructed sales staff in the specifics, usage and sales techniques of Snow Safety Equipment to provide the best customers service when selecting products for the consumer.

Sales Representative, Ken Jefferies & Associates, NY/NJ: 2012 - 2014 Sales Rep for Southern NY and NJ, Representing over 20 factory lines. While with Ken Jefferies I maintained an existing dealer network and cultivated new accounts on a regular basis as well as managing a number of 2 step distributors and working with national key accounts. I handled all placement of purchase orders for dealers, launching and placement of new product lines and staff training and consumer events for lines represented. Represented both Hard & Soft Goods in the Outdoor and Sporting Channel. Some of the key brands were - Leatherman Tools & LED Lenser Lights, Vertx Apparel, Wiley X Sunglasses, Meopta Optics, Arctic Ice, ORCA Coolers and Elite Archery.

Buyer / Marketing & Special Events Coordinator, Tent & Trails, NY: 2007 - 2012 At Tent & Trails I was involved with the buying and selling of almost every major hard and soft good brand in the outdoor market today. I would work on Purchase orders and Pre Season orders with reps and other staff to achieve the best balance of products for the immediate and upcoming seasons. I also worked closely with customers to evaluate options for their upcoming adventure and help make selections on the appropriate gear. I would also specialize in outfitting major expeditions to all 7 Summits and all 14, 8000M Peaks. I personally have outfitted over 70 clients to Aconcagua and Kilimanjaro alone. I have also outfitted a number of Everest clients and expeditions. I was the personal outfitter for Ann Curry of the Today Shows trip to Kilimanjaro. Regarding the marketing aspect I would coordinate all events and trade shows the store exhibited at as well as cultivate and creating business relationships existing till this day with The Boy Scouts of America, NY/NJ Trail Conference, Chelsea Piers, Alpine Ascents, Mountain Madness, Meet Up NY and Brooklyn Boulders.