JP Barcenas: Ecommerce Manager (Consultant) in Santa Monica, CA
JP Barcenas
Ecommerce Manager (Consultant)
Santa Monica | United States
Skills
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Interests
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Industries
Fashion
Summary
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Activity
Projects
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Work experience
The Hive
Ecommerce Manager (Consultant) | 12/2014 - Current
•Head of Marketing and Operations for five ecommerce stores selling both domestically and internationally: Thirty Seconds To Mars, Jared Leto Merch, Creeps by Cubbins, VyRT, and Adventures In Wonderland
•Restructured all departments within the company to provide better guidelines for daily business operations and foundation for the company to scale in the future
•Launched stores’ first e-mail program yielding 25% open rate with segmented lists resulting in 2-3x increase in sales and visitors
•Reduced Shipwire warehouse costs by creating campaigns around stale inventory and changing the receiving of SKUs to cut costs
•Introduced new vendors as well as maintaining current vendor relations for marketing, operations, and merchandising
•Provided roadmap to upgrade ecommerce platform for an upgraded customer experience from initial visit to receiving of good(s)
Education history
University of Southern California
Bachelors of Science | 2005 - 2009
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