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JP Barcenas: Ecommerce Manager (Consultant) in Santa Monica, CA

JP Barcenas

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Ecommerce Manager (Consultant)
Santa Monica | United States
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Industries
Fashion
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Summary

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Activity
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Work experience
Image The Hive

The Hive

Ecommerce Manager (Consultant) | 12/2014 - Current

•Head of Marketing and Operations for five ecommerce stores selling both domestically and internationally: Thirty Seconds To Mars, Jared Leto Merch, Creeps by Cubbins, VyRT, and Adventures In Wonderland •Restructured all departments within the company to provide better guidelines for daily business operations and foundation for the company to scale in the future •Launched stores’ first e-mail program yielding 25% open rate with segmented lists resulting in 2-3x increase in sales and visitors •Reduced Shipwire warehouse costs by creating campaigns around stale inventory and changing the receiving of SKUs to cut costs •Introduced new vendors as well as maintaining current vendor relations for marketing, operations, and merchandising •Provided roadmap to upgrade ecommerce platform for an upgraded customer experience from initial visit to receiving of good(s)
Education history
Image University of Southern California

University of Southern California

Bachelors of Science | 2005 - 2009

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1501 Lincoln Blvd.#1014 Venice, CA. 90291