Julie Frausto: Senior Brand Marketing Manager, Boost Mobile in Anaheim, CA

Build, share, and grow a Fortune 250 company’s nationwide prepaid retail wireless brand, Boost Mobile, through strategic marketing initiatives, brand enhancement concepts, and hands-on marketing guidance. - Oversee and manage brand strategy for Boost’s $250+ million annual marketing budget. - Direct brand strategy and development of promotion and product launches through brand positioning and messaging, advertising, media, sponsorships and creative. - Support social, digital, web, retention and local marketing teams, and work closely with creative, media, legal, trademark and market research teams and agencies. - Launch and execute brand tent pole campaigns. - Properly manage agencies and vendors. - Lead market research efforts, including segmentation, brand equity, messaging optimization, and concept and advertising pre- and post-testing. - Understand consumer needs and market landscape to form recommendations and strategies for business growth initiatives. - Strong appreciation for the opportunity to influence and empower team members to reach their full potential, leverage their strengths and build high-performing partners.

Created, managed, and facilitated the development and execution of brand strategy and marketing communication programs for Sprint's nationwide prepaid brand, Boost Mobile. - Led the development and execution of national advertising campaigns. - Defined brand values and guidelines to ensure all marketing efforts are on-brand and consistent across all channels. - Partnered with acquisition and product teams; executed over 35 successful national promotions with the strongest achieving a 25% increase in revenue and giving rise to 94% of customers returning a minimum of three months consecutively. - Effectively collaborated with multiple cross-functional teams to deliver on time and on-strategy marketing programs. - Managed agency partners in the development of brand strategies, creative manifestation, research and insights, media planning and innovations. - Built working relationships with Hulu, Apple, Samsung, Tidal, Pandora and other global partners to execute integrated marketing campaigns. - Collaborated with sponsorship team on amplifying efforts across multicultural and lifestyle categories of music, art and street culture. - Worked closely with consumer insights team to develop and execute marketing research studies. - Hired and supervised translation specialist.

Managed and directed the multicultural brand strategy and marketing efforts for Sprint’s nationwide prepaid brand, Boost Mobile. Increased the Hispanic Brand Awareness metric by 47% within one year. - Defined and developed the multicultural strategy, including Spanish-language advertising, digital media, social media, sponsorships, CRM and retail. - Served as the multicultural expert, influenced business through product alignment, brand strategy, partnerships and marketing programs. - Collaborated with media partners, like mitú, Telemundo, Univision and VIX, as well as with Latinx brand ambassadors and influencers to drive content and initiatives. - Ensured relevant messaging and effective positioning and placement across all channels. - Ideated new programs based on insights and market research to drive growth.

Led the digital consumer-based strategy through the development and execution of marketing programs across all digital channels for a healthcare system. - Managed a monthly marketing budget, negotiating and monitoring contracts to ensure compliance with project and program goals. - Garnered new client leads by promoting various physicians and medical services, and monitored trending subjects in the healthcare industry and turned them into brand-oriented, education-based messaging. - Measured performance and consumer trends. Wrote and featured relevant blog articles and web content, which resulted in increased web traffic by 83% within 2 years. - Organized and led the social media strategy and campaigns; increased reach by 34% within one year; built awareness for hospital’s $480M new campus by executing 2-month social media campaign that garnered 14% increase in online engagement. - Trained across the organization (including interns) on new tools and resources to advance digital objectives.

Developed and managed marketing materials, brand redesign, and editorial direction from concept to completion for an award-winning specialty coffee brand. - Built an e-commerce website under new brand direction, emphasizing company values and increasing online sales by 39% within the first year. - Managed three e-mail marketing segments with a fast-growing 100K+ e-mail subscriber list, dramatically increasing KPIs; 18% open rate, 7.2% bounce rate, 10% click-through rate, and .62% opt-out rate. - Instituted customer loyalty program that promoted products and built customer base.