Julio Lucas: Global Marketing Manager in San Diego, CA
Julio Lucas
Global Marketing Manager
San Diego | United States
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Summary
Activity
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Work experience
SCUBAPRO
Global Marketing Manager | 08/2016 - Current
Key contributor and leader in strategizing, executing, and managing global marketing campaigns that target SCUBAPRO consumer and professional audiences. Provide leadership for marketing projects across North America, South American, EU, and Asia Pacific; oversee a team of 14 marketers dispersed globally. Scope includes building and improving brand strategy, post-campaign analysis and optimization, global alignment, and management of marketing annual budget.
• Help revitalized the marketing department and led global rebranding process; while surpassing production and outcome goals.
• Conceptualized and launched global-facing products and creative materials.
• Increased media reach and frequency while reducing spend.
• Boosted US sales by establishing internal sales processes for all digital media and eCommerce sales.
• Grew Instagram follower base by nearly 80% and Facebook follower base by over 65%
Select Awards & Achievements
• Earned Johnson Outdoors Special Recognition Award
• Integral in the web team winning the Acquia Engage Excellence in Digital Marketing B2C – 2018.
• Five-time featured on Adobe’s Behance.net
The Allen Company
Digital Marketing Manager | 01/2015 - 01/2016
Led company-wide rebranding; accountable for managing and growing the Allen brand and its message in the digital space. Scope including creating and implementing national and international digital marketing strategy, building online presence and engagement, account development, ecommerce SKU continuity, social networking, digital graphics, and establishing consistency for brand and product messaging.
• Established digital media department to deliver on marketing strategy and tactics.
• Boosted Facebook presence from 2,120 followers to over 50K organic followers in less than one year.
• Transformed customer journey and process by rebuilding call center; increased service approval ratings.
• Propelled monthly website traffic while increasing overall time spent on site; rebuilt company website to include responsive design, SEO, SMO, graphics, and copywriting.
• Revamped the photography department.
• Walmart.com and amazon.com. product manager and point person.
Select Awards & Achievements
• Invited to become a Getty Images Contributor
• IPPA Animal and Panoramic Award – 2015
• One EyeLand Photography Bronze Nature/Landscape Award & Finalist in Fine Arts Award – 2014
Tidewell
Director of New Media Communications | 06/2009 - 12/2014
Led the development of centralized strategies for marketing and communicating Tidewell’s service lines to consumers, physicians, care partners, businesses, donors, volunteers, and the community-at-large. Scope included integrated marketing campaigns for print, digital, and social media; collateral material development and distribution; organizational social media; public/media relations; and website development, SEO, and execution.
Enhanced Tidewell’s image and position within the marketplace
• Established creative marketing team to design responsive intranet system and 8 CMS driven company websites.
• Moved advertising, marketing, web development, video production, and photography to in-house.
• Increased monthly website traffic and grew Facebook presence by 30%.
• Presented nationally on topics digital media, e-learning, video conferencing, social media, communications, and brand management.
Select Awards & Achievements
• IPPA 1st Place Photographer of the Year – 2014
• Two Time One Eyeland & Photography Award recipient | 2013
• Featured artist in Migrate Magazine – International Artist Annual – 2014
• Landscape photography featured on National Geographic website – 2014
• Two-time recipient of the Annual Healthcare Advertising Award – 2014 & 2013
Human Lions
Partner, Creative Director | 04/2009 - 04/2014
• Grew business from freelance to staff run
• Lead internal team & external team of creatives
• Conceived, designed & developed over 80 interactive properties
• Established well-seeded business relationships nationally & internationally
• Developed, designed & published “Biz Barcode” the first-ever QR code scanner, generator & decoder on the mobile market - over 2 million downloads worldwide in its first year
• Successfully managed over 30 social media accounts
Select Awards & Achievements
• Two Time One Eyeland & Photography Award recipient | 2013
• Cool Home Pages Design Award | 2008
• Member of the Tag Society | 2008
Education history
Louisiana State University
RINGLING COLLEGE OF ART & DESIGN
Bachelor of Fine Arts in Graphic Interactive Communication
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