Justin Dowsett: Zen Planner in Castle Rock

Currently leading a team of four demand generation professionals across 9 brands in the Fitness SaaS Industry. ? Achieved all lead generation goals in 2021, with 250% and 210% to goal for our flagship brands. ? Planned, developed and initiated a cross-departmental sprint framework for project management. ? Project manager for the redesign of our www.clubautomation.com website. ? Actively manage $2M in annual digital advertising budget across multiple channels.

Led a demand generation team for our enterprise brands, leveraging experience with high volume lead generation tactics to compliment ABM strategies. ? Set records for lead generation for our flagship Club Automation product. ? Designed and managed a Pillar and Spoke SEO strategy to rank for high intent keywords and increase web traffic, demand and brand awareness.

? Responsible for producing 3 blogs/ week across our Crossfit, martial arts, & boutique verticals. ? Responsible for producing in-depth content pieces to drive prospects and leads. Including our annual Industry Benchmark Reports for Yoga, Crossfit, Martial Arts and Boutique ? Managed paid advertising budgets of over $800,000 across Google Ads, Facebook, Referral, Youtube, and Display advertising programs.