Justin Elmore: Head of Int'l Distributor Merchandising, Apparel in HIghlands Ranch, CA

• Led a team of merchants and omni-channel merchandising strategy for wholesale, & DTC representing over $2BB in retail receipts and 70% of total business across globe. • S21 Projected Result: GM increase of +20 BPS and sku production increase by 5% with a flat AUR. Projected growth of +10% during global pandemic. • F21 Projected Result: GM increase of +120 BPS with projected topline growth at +40% for Omni-channel; eComm +50%. • F21 Projected Result SKU Productivity: +16% increase in $ productivity; including 9% decrease in style count. • Management contribution to a P&L of $500MM+; aim to increase profitability by 120 BPS by end of 2021. • Responsible for management of all strategic pricing: margin, sku and revenue targets to align 3 Year CAGR of 10%. • Architect of DSG exclusive program and lead of cross functional team with aim to increase market share to 25%. • Lead steering committee including 20+ stakeholders across CSC to evolve GTM process by aligning internal stakeholders. • Selected as Team Member of NA Leadership Team to help evolve E2E process and strategy of CSC. • Part of steering committee to help guide reshaping of enterprise analytics to improve decision making based on facts. • Drive lifecycle management for assortments that align with consumer trends/analytics and tie to sales & Brand LRP.

$16.5B in sales revenue, the largest sportswear brand in the EU and the second largest globally, manufacturing and distributing footwear, apparel, hardgoods and accessories with numerous licensees. • Lead team of merchants and footwear merchandising strategy for SG channel, largest single channel at adidas. • Created assortment that saw adidas become the #2 Footwear brand in SG Channel per NPD. • Footwear assortment revenue represented 40% of business; 43% CAGR over 3 years, GM +180BPS • Assortment plans assisted in increasing market share within SG Channel moving from 6% to 15%. • Pioneered space planning and adidas strike point initiatives at DSG: o Top 250 doors to include branded space of up to 150 shelves of footwear o Resulted in a sales turn increase of 2.7x the standard DSG door. • Fostered environment for direct reports to learn and evolve with a focus on inclusivity and accountability. • Functional lead across CTC Footwear on multiple projects, stretching across 50 colleagues • Expertise in driving alignment with cross functional partners including, Sales, Planning, Business Units, Trade/VM and global merchant teams to ensure we maximize assortment and drive brand initiatives at retail stores/ecomm.

• Manage multi-million dollar Footwear business for 400+ door SG chain across 133 categories • Tracking to Compounded Annual Growth Rate of 22% at end of 2016. • Key Category growth (shipments): o Lifestyle Category: 580% growth from 2015 to 2016. o Running Category: Re-established category completely with 4 foot run; all new business in 2016. o Soccer Category: 15% Market Share increase; 50% market share total o Football Category: 70% Growth from 2015 to 2016. • Presented Geo-Targeting project to exploit regional opportunities and gaps to illustrate additional multi-million dollar opportunity. • Develop account strategy with heavy emphasis on weekly, monthly, and annual SPS reporting, and measuring of KPI’s. • Cross functional management responsibilities with Finance, Planning, Product Categories, Marketing and CS. • Responsible for leading all major account facing presentations and the execution of GTM strategies.