Karen Craig: in Salt Lake City, UT

Served as the primary day-to-day link for connecting the Portland-based Product team with the Global, Wholesale, Retail, and Digital Marketing teams in order to develop critical sell-in materials including; seasonal catalog (workbook), seasonal product and innovation stories, packaging strategy, look-books, global website photography and retail stores' visual merchandising guidelines for all global channels. Communicated intricate product details, positioning, and benefits, for creative marketing team to execute consumer-facing communications. Direct product management and go-to market strategy development and execution for seasonal photography and website product copy including; shot lists, style guides, on-set execution, photo accuracy, and seasonal copy and translation management. Supplied product team with customer and product-testing feedback in order to explore innovative product opportunities. Created seasonal product briefs to update sales and marketing teams on key product benefits and stories, in order to provide consumers with an optimal apparel solution for their preferred outdoor activity. Budgetary responsibility for all global product marketing execution, prioritizing quality with cost optimization.