Kari Szentesi: Retail Marketing Manger in Long Beach, CA

Responsible for overseeing, creating and executing Marketing Strategy for company owned Specialized Retail by driving brand development in store experiences. • Provide riders a high-level engagement experience with the Specialized Bicycles brand • Develop successful and scalable Marketing Strategy and tactics for company owned retail development to increase profit • Define a system with USA and Global Marketing to execute globally consistent retail marketing while adapting to be locally relevant • Design and execute custom apparel & accessories, marketing materials, print, and digital assets • Coordinate events, visual merchandising, and marketing campaign in retail stores • Successful experimental activations while offering customers the best brand experience

Teach students how to think conceptually and how to develop advertising "big ideas." Improve the concept skills of pre-design graphic design students so they can develop a more complete portfolio in order to apply and enter the BFA Graphic Design program. Help motivate and inspire students as they gain an added understanding and appreciation for concept and advertising design.

Contract Marketing, Advertising, Design, Production, Branding, Packaging, Art Direction, POP, Brochures, Flyers, Social Media, Newsletters, Event planning, Web design, Visual Merchandising.

Develop, design and execute engaging and effective marketing strategy, advertising, and promotional activities including branding, social media and visual merchandising. Develop custom retail promotions for store specific needs such as re-branding, website maintenance, brochures, newsletters, event planning, and inventory management. Cross promote with PVBC sales team and outside vendors to enhance shop reputation and relationships within industry. Lead and motivate team to uphold Specialized beliefs and standards while providing every customer with the best bike shopping experience.

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