Karla Villafuerte: in Chicago, IL

Chicago, IL & Mexico City, Mexico 02/2018 to 06/2022 Privately owned sustainable e-commerce company. BUSINESS OWNER + CREATIVE DIRECTOR + GRAPHIC DESIGNER Acquired company at infancy stage with business partner and masterminded all aspects of business operations--strategy management, inventory management, business development, vendor management, and financial oversight within Mexico City operations. Expanded operations and launched sister company in United States in 2020. * Hired team of 3, procured vendors, and selected suppliers to support operations within Mexico City. ? Procured local marketing firm to develop e-commerce site and manage social media efforts. ? Created go-to-market strategy including the attendance of local bazaar (farmer's market) and the strategic targeting of corporate entities to drive brand recognition and boost sales of 150 sustainable products. ? Cultivated relationships with 30 suppliers and negotiated rates of premium sustainable products to maintain advantageous profit margins. ? Pivoted Mexico City farmer's market sales strategy to all online e-commerce post-COVID pandemic. * Devised high-impact, long-term strategies for US expansion; owned creative design and marketing efforts. ? Transitioned brand to appeal to U.S. market including the development of an English website from scratch, created social media pages, designed branded packaging, and developed SOPs in alignment with company standards. ? Revaluated global suppliers during COVID supply chain crisis and solidified relationships with 13 suppliers across US, Canada, and China. ? Significantly grew customer engagement during pandemic lockdowns with the use of influencer marketing and the creation of viral social media content on TikTok; leveraged paid-ads campaigns across social platforms. ? Drove continuous operational improvements and tracked overall organizational performance for both locations. Dissolved company in 2022. Please continue reading on next page. * 516.232.4785 * karla.villafuerte@hotmail.com * linkedin.com/in/karlavillafuerte

West Palm Beach, FL 03/2017 to 01/2019 Start-up brokerage firm & real estate membership association. SOCIAL MEDIA + MARKETING MANAGER Recruited by owner to launch social presence across Facebook and Instagram, driving brand awareness of small real estate firm with 6 agents/broker. Quickly promoted to helm omnichannel marketing efforts supporting the firm's growth to 13 agents. * Pioneered branding message and social media strategy; created compelling, graphically rich social media content resulting in 723% growth. * Gained ownership buy-in to expand online presence by designing agency's first website on squarespace. Redesigned firms' logo, overhauled existing marketing content to align with organizational goals, created website copy, and choreographed firm's photoshoot to build website from scratch. * Skyrocketed sales collateral effectiveness by designing business-winning business cards, open house fliers, etc.