Kate Manson: NW Regional Marketing and Events Specialist in Seattle, WA

• National project lead developing campaign strategies for rollout to counterparts providing direction on all elements including creative, visual, design, collateral/copy, advertising and in store presentation • Provide multi store instructions to all levels of management for planning and execution of regional and national promotions; mentor, train and coach counterparts • Analyze sales and create in-depth recaps for future market research and brand management • Create budgets and present proposals to senior leadership • Define, develop and implement recommendations for collaborative marketing and partnership taking strategy brief from proposal through recap review to support company merchandise strategy and overall multichannel approach • Identify market issues and engage appropriate partners for growth including sponsorships, joint endeavors and media attention • Create and execute marketing campaigns to maximize ROI, increase customer acquisition and strengthen customer loyalty

• Ensured web site is merchandised to brand standards to maximize customer experience and ROI per category • Identified and proactively communicated business issues to cross functional partners and provided recommendations and solutions to ensure deliverables were met • Communicated quality assurance policies and procedures to vendors and internal cross functional partners • Facilitated and analyzed monthly reports to accurately present product sales and return reports to stakeholders

• Exceeded goals for customer satisfaction scores by managing featured product through Catalog and Editorial process, ensuring that the items are available to purchase by the designated feature date • Partnered with multiple teams throughout the Product to Web Lifecycle including Marketing, Buyers, Buy Planners, Site Merchandisers, Creative Teams, Image Production Team, Site Coordination and Quality Assurance • Provided support by executing established business processes and plan, facilitated and executed multiple assigned projects with various buying teams.