Katelyn Jensen:
Katelyn Jensen
United States
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Summary
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Work experience
AppLovin
Associate Content Manager | 07/2018 - 09/2019
Produced and refined new messaging as part of a re-brand to better reach the core
audience of the business and championed this messaging organization-wide.
• Executed on the messaging by producing copy for a new company website.
• Worked with the Digital Marketing team to increase lead generation for the product
and for events by establishing drip email campaigns and SEO strategies.
• Worked with the Business Development team to create messaging and sales collateral
for the launch of a new ad technology product.
• Collaborated with different verticals to produce case studies, blog posts, bylines, sales
one-pagers, videos, web copy, and various other types of content.
• Worked with creative team to ensure consistency and alignment between the visual
brand and content.
AppLovin
Marketing Coordinator | 04/2016 - 06/2018
Led the implementation of an editorial calendar to establish a regular publishing
schedule, which led to a 27% increase in readership QoQ.
• Established a content style guide for our brand, which implemented standard usage
for various industry terms.
• Copy edited all marketing content for quality, clarity, and accuracy.
• Drafted press releases and managed relationship with external PR and content agency.
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