Katelyn Jensen:

Produced and refined new messaging as part of a re-brand to better reach the core audience of the business and championed this messaging organization-wide. • Executed on the messaging by producing copy for a new company website. • Worked with the Digital Marketing team to increase lead generation for the product and for events by establishing drip email campaigns and SEO strategies. • Worked with the Business Development team to create messaging and sales collateral for the launch of a new ad technology product. • Collaborated with different verticals to produce case studies, blog posts, bylines, sales one-pagers, videos, web copy, and various other types of content. • Worked with creative team to ensure consistency and alignment between the visual brand and content.

Led the implementation of an editorial calendar to establish a regular publishing schedule, which led to a 27% increase in readership QoQ. • Established a content style guide for our brand, which implemented standard usage for various industry terms. • Copy edited all marketing content for quality, clarity, and accuracy. • Drafted press releases and managed relationship with external PR and content agency.