Kathleen Baker: Creative Director in Denver, CO

Creative Director at startup focused on customizable performance apparel, with clients including Google, Netflix, Toyota / Olympics, Boston Celtics, Audi Sport, and more. Work alongside CEO to grow company, leading to 5x growth from YOY. Oversee creative, brand strategy, digital marketing, social, events, and product development. Awarded "Best in Innovation" award from PPAI for supplier technology and eCommerce website. Created new DTC virtual business from concept to execution. Launched new product line and expanded it to full season, while maintaining fully sustainable premium lifetime guarantee products that suite both B2B and B2C channels. Built and grew social media through influencer partnerships, and oversaw product seeding to increase brand identity. Shot, produced, and directed stills, brand videos, and marketing content. Identified and developed relationships with fulfillment center for domestic and international orders.

Inkwell connects creators who are driving culture forward with brands. Our campaigns use stunning creative centered around strategy that drives results. Client: The North Face Project: FUTURELIGHT • Worked with the Senior Global Brand Manger and social media team to launch their FUTURELIGHT product line • Directly managed 25 athletes to coordinate social media posting • Daily and weekly reporting, social post tracking, and holding  internal team members accountable for deadlines Client: Protect Our Winters Project: Crush It For Climate • Worked as creative director to produce all graphics, animations, and lead video direction. • Designed landing page • Executed social strategy and brand partnerships • Directly managed 42 athletes to help schedule social postings Client: National Geographic Project: Running Wild • Developed creative and social strategy to help promote the premier of Running Wild with Alex Honnold • Worked with paid media strategist to help significantly exceed KPIs • Directly managed 8 athletes to help facilitate social postings Client: YETI Project: Crossroads • Worked with the social media team to execute their first influencer campaign to generate awareness and target an active-lifestyle audience • Developed a creative strategy and roster curation

Skida combines both fashion and function by using high-quality materials and fresh designs to create an authentic line of headwear and accessories. I assist the team with social media strategy, organizing digital assets, and tracking analytics.