Kathryn Blick: in Boston, MA
Kathryn Blick
Boston | United States
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Summary
Activity
Projects
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Work experience
ASICS America Corp
Senior Manager, Flagship & Full Price Retail | 01/2017 - 10/2019
Handpicked by ASICS CEO to manage build-out and opening of first flagship retail store on 5th Avenue and further develop the New York retail market. Provided leadership for all aspects of brand-owned, full price, performance, and lifestyle stores. Held accountability for store operations, visual merchandising, incentive programs, customer experience, talent acquisition, training and development, and expense management. Managed 7 direct reports and 100+ indirect reports.
? Fast-tracked management of delayed project to build and launch first flagship retail store in the US.
- Achieved opening of new store on 5th Avenue in less than a year and under budget by implementing weekly meetings with all parties involved to identify roadblocks, improve communication among stakeholders on project progress, and drive cross-functional collaboration to proactively tackle challenges.
? Managed full-price store operations across New York City, Minneapolis, Santa Monica, Newport Beach, and Honolulu.
? Instituted standard operating procedures and customer service level standards for in-store experience.
? Achieved top-line sales growth YOY, yielding store sales of +16.02% over LY, and 1-point increase in conversion over LY ?despite reduction of total store count and overall foot traffic.
ASICS America Corp
Senior Manager, eCommerce Operations, Marketplaces & Retail Innovation | 06/2015 - 12/2016
Selected by VP of Direct-to-Consumer to join eCommerce Operations team and relocated to Boston, along with 2 team members. Led growth and development of eCommerce operations with focus on maximizing effectiveness, efficiency, innovation, and consumer experience. Managed one direct report and 6 to 10 call center dotted-line reports.
? Developed comprehensive, quarterly business review and product training program for third-party call center employees.
? Owned R&D on multiple innovation projects including mobile and non mobile pop-up shops, kiosks, and immersive retail experiences within existing retail locations.
ASICS America Corp
Senior Manager, Retail Business Development | 07/2013 - 05/2015
Recruited by ASICS based on success opening new stores for L Brands Inc. and served as primary strategic liaison between brand and third-party financial investment group to introduce full-price, direct-to-consumer business to the U.S. Instituted new store opening process, standard operating procedures, business insight and reporting, sales and product training, marketing strategy, and communication flow. Managed budget of $4.1M.
? Headed opening of 13 partner stores, generating $13.8M in sales within first 18 months and 107% comps for 3 stores during respective anniversaries. Met established targets 11% under budget within first year by focusing on zero profit erosion.
? Implemented online project management, productivity and team collaboration software (Smartsheet) as service application to improve management of corporate and field-based activity.
Victoria's Secret
Store Operations Project Manager, Real Estate Execution | 12/2010 - 10/2012
Led teams through all phases of full-cycle project management to achieve new store openings, closings, and relocations. Liaised between field organization and construction teams to drive completion of projects on time and within budget. Worked cross-functionally to communicate and ensure visibility of resource requirements and timing for projects. Mentored, trained, and onboarded all new real estate project managers. Contributed to development of 7 associates.
? Spearheaded 16 store openings in FY12 with sales volumes ranging from $3M to $30M, as well as relocations and closings, while minimizing impacts to associates and business results.
- Laid foundation to maximize sales volume and reduce expenses by identifying and eliminating potential risk factors.
- Streamlined new store-opening processes by revamping project management tool used by project managers.
- Slashed supply costs for store openings $60K by carefully managing supply budgets and introducing key controls.
? Steered on-site stockouts to support District Manager and the entire district during opening process.
- Held accountability for visual presentation, floor plans, merchandising items, phone systems, fitting-room pager systems, and point of sale (POS) equipment.
Limited Brands
Project Manager, International Export Group | 07/2009 - 11/2010
Managed and optimized end-to-end store opening process for international travel and tourism locations. Fostered productive cross-functional partnerships by working in collaboration with international business partners, home office leaders, and field teams. Trained international staff on product knowledge and merchandising standards.
? Opened 10 new stores in various locations and refreshed 4 existing stores in FY10.
? Established groundwork that enabled 17% comp sales increase and surpassed revenue and operating income targets.
Victoria's Secret
Store Operations Project Manager, Field Planning & Communication | 01/2009 - 06/2009
Tapped to optimize efficiency, consistency, and effectiveness of corporate communication to stores by redesigning brand-wide communication template.
? Steered ROI-driven decision making and owned all store communication related to intimates.
Victoria's Secret
Store Operations Project Manager, Emerging Concepts | 07/2006 - 01/2009
Store Operations Project Manager – Emerging Concepts – Victoria’s Secret (2006 – 2009)
Developed scalable processes and drove efficiencies to increase readiness for future growth initiatives. Worked cross-functionally on project plans, brand education, visual execution, and performance analysis.
? Directed growth-oriented, innovative projects, piloting new concepts to maximize sales, best practices, and efficiency.
? Received field nomination for outstanding performance in implementing new field tools and processes, earning the Angel Award in FY07 from Victoria’s Secret Stores organization.
Victoria's Secret
Specialist, Focus Stores | 05/2005 - 06/2006
Ideated and implemented new tools and processes to increase penetration and efficiency of top 100 high-volume stores. Facilitated execution of in-store special events during grand openings and other marketing activities. Positioned stores with 25-store pilot program to increase conversion 2% over LY.
Education history
The Ohio State University
Bachelor of Science in Business Administration
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