Kathy Merrow: in Highlands Ranch, CO
Kathy Merrow
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Highlands Ranch | United States
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Work experience
The Hutson Companies
Marketing Manager | 04/2018 - 01/2020
- Create and develop a brand strategy including the setting of style guides, brand guidelines, and vision for the SilverLeaf Development
- Build and manage both the company’s and development’s website
- Maintain brand integrity across all company marketing initiatives and communications
- Taking brand ownership and provide the vision, mission, goals, and strategies
- Translate brand strategies into brand positioning, collateral materials, and go-to-market media strategies
- Execute the organic and paid social media strategy for Facebook
King & Bear | Slammer & Squire
Marketing Manager | 12/2011 - 07/2017
- Solely responsible for researching, planning, and managing television, radio, digital, print, email marketing, pay-per-click, mobile, and direct mail
- Adept at managing annual and seasonal budgets
- Execute the conceptualization, design, copy, and production of all advertising placements while also maintaining brand awareness for all assets of the club
- Building and executing quarterly marketing plans; planning and execution of strategic marketing campaigns; tracking revenue and analytics directly related to marketing efforts
- Manage the club's website by optimizing content, monitoring analytics, and design enhancements
- Day-to-day maintenance of all social media profiles (Facebook, Twitter, Instagram) including content creation, copywriting, posting, creating graphics, monitoring, and responding to fans
St. John & Partners
Media Planning Assistant | 03/2010 - 12/2011
- Responsible for researching, planning, and managing a $22 million annual media budget including television, radio, digital, out of home, and print
- Prepared thorough and accurate media and sponsorship evaluations while monitoring deadlines and deliverables
- Assisted with media post-planning maintenance, revisions, and actualizations
- Solely responsible for all aspects of relationship management and communication to 100+ vendors
Sawgrass Marriott Golf Resort & Spa
Marketing Coordinator | 01/2007 - 02/2010
- Communicated and maintained all aspects of web marketing and social media for the Marriott resort, The Spa at Sawgrass, and the Cabana Beach Club
- Managed all payroll, invoicing, expense reports, and billing for a $3 million dollar budget for the Sales & Marketing team
- Researched, designed, and placed all advertisements and promotions for the resort, The Spa at Sawgrass, the Cabana Beach Club, and 6 dining outlets
- Developed and designed all communications for resort guests by weekly newsletters and a weekly e-marketing campaign
- Coordinated all internal and external marketing materials for meetings and tradeshows for the resort sales staff
- Owned all project lists regarding marketing projects and deadlines
- Responded to all customer inquiries and reviews
Education history
University of North Florida
Bachelor's of Science
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