Katie Bullman: in Berkeley, CA

• Managed the day-to-day responsibilities of all Baskin-Robbins’ digital marketing programs including eCommerce, email, social, mobile, paid search, display and content; coordinated with external agencies to launch an eCommerce marketing campaign, two monthly website updates, six national email deployments, the summer promotional calendar, and two social production schedules • Researched, analyzed and recommended external, third-party solutions to the marketing team; coordinated with marketing directors, franchisees and operation team to launch a new mobile coupon technology • Assisted in the development and management of a new national partnership for Baskin-Robbins, resulting in an integrated partnership schedule for Q4 2014 • Worked with brand teams to develop integrated marketing campaigns for new product launches

• Supervised ten person, cross-functional teams as acting project leader to ensure strategic integration across marketing campaigns, including consumer insights, analytics, paid search, display, social, content, mobile, SEO and web development; acted as primary contact for senior clients and responsible for all client-facing deliverables • Led a three-person team in delivering digital marketing strategy, planning, management, reporting and analyses for Fortune 500 clients; increased yearly client investment by +30% for some programs • Architected media strategy for business development efforts, resulting in two new clients for the agency • Managed media team to ensure growth and development, resulting in two staff promotions in one year • Identified and implemented over ten media and analytics technologies, improving client performance and reducing staff management time • Streamlined weekly and monthly client reports, improving overall reporting time efficiency by 50% • Standardized campaign launches, reducing campaign operation errors by 25%

• Created content for surveys, cover letters and top line reports used by Fortune 100 companies for internal marketing research and strategy • Partnered with project managers to develop consumer insights and brand recommendations