Katie Martello: Marketing Manager in San Diego, CA

Ideated creative campaigns and content to tell brand story in new, interesting ways, driving awareness, affinity and revenue,(including both online and offline activations). Developed seasonal marketing calendars and campaigns, collaborating with creative and growth marketing teams to support. Managed email marketing end-to-end, including strategy, audience segmentation, A/B testing, developing creatives andassets, executing in Klaviyo, and tracking and reporting results. Increased Conversions +33%, Open Rates +41%, and CTR +3% over 6 month period. Oversaw social media strategy and calendar, partnering with Creative and agencies to develop highly engaging content. Increased Audience Reach +109% (Facebook), +64% (Instagram), +64% (TikTok) over 6 month period. Managed influencer marketing campaigns, including outreach, content management, agency oversight, and reporting results. Program reached +3.4 million in one year, with a 5% engagement rate (over double the industry average rate for 2022).

Continuously identified industry trends and best practices in lifecycle marketing, social media, and e-commerce,implementing new approaches that enhanced clients' customer journeys and drove business results. Executed email and mobile campaigns, as well as ecommerce flows, supporting clients' key top-line business goals,including strategy, graphic design, A/B testing, and audience segmentation. Managed client social media channels, including strategy, content creation, community management, and reporting. Executed influencer marketing campaigns, including briefing, outreach, content management, and reporting results. Managed and coached team of freelance and junior staff.

Established cohesive brand voice and standards, and develop key documents to support. Focused customer passion into a growth channel, scaling ambassadors, online/offline activations, and share-worthy content. Managed social media channels, including strategy, content creation, community management, and reporting. Executed email campaigns, SMS marketing, and ecommerce flows in Klaviyo, including strategy, graphic design, A/B testing,and audience segmentation. Wrote and edited blog articles to support SEO, brand alignment, and readability. Managed and directed freelance writers and content creators.