Katie Parmeter: in Eau Claire, WI

-Assisted and carried out Spring 2015 'NYC Bridal Week' buyer presentations -Increased DOS Instagram followers up +3,000 (24K total followers), via strategic in-house methods -Developed the database for, and reported on, tracking the initial customer to eventual end sale -Managed designers' showroom and conducted all bridal fittings -Assisted designers' on a brand collaboration collection; set design for collection shoot, garment construction, and shoot day-of schedule -Assisted designers with illustrating, designing the upcoming Bridal Collection, sourcing fabrics and sewing gown samples

-Assisted customers by offering styling advice, grabbing sizes, ordering products, answering questions/phone calls and ringing transactions -Maintained store standards and cleanliness -Restocked apparel on sales floor to maintain volume and size variety

-Promoted from a general sales associate to a competitive commission-based shoe sales associate -Assisted customers with finding the right size, style and fit -Built sales by informing customers of upcoming trends and product features -Exceeded individual daily sales goals (approximately $2,000) each shift