Morgan Kinney: Communications Specialist in Zenda, WI

- Interviewing C-level executives of companies for digital magazine articles - Composing press releases and using press release distribution services to publicize the events and sponsorships - Working with clients to increase value for their sponsorships of recreational sports - Developing story angles to earn media both locally in Chicago and in the national sailing industry - Video production for recreational sports with tight deadlines - Social media management for world championship events featuring Olympic and high-profile athletes - Developing marketing campaign through social media, direct outreach, newsletters and local influencers - Graphic design work for marketing materials including brochures, rack cards, catalogs and websites

• Building creative and promotional programs to maximize brand awareness and sales • Collaborating with internal teams, dealers, and class representatives tasked with creating effective content for web sites, social media, integrated campaigns, and sales enablement • Creating and deploying all marketing collateral, advertising materials, and other promotional tools needed to successfully drive sales. • Developing and managing web/online strategy including site launches, maintenance, online campaigns, etc. • Strategizing and coordinating annual marketing/promo calendar (including media buy, product launch, online and all related campaigns) • Capturing still and motion content for projects, including studio shoots, on-location shoots, and event coverage • Managing public relations efforts, including but not limited to press releases, product tests, product reviews, editor relations, product pitches.

- Coordinated more than $500,000 in earned media for the 107th and 108th runnings of the Chicago Race to Mackinac - Collaborated with the Sponsorship Committee to activate sponsorships valuing more than $225,000 annually - Managed social media for the Club and the Race including Facebook, Twitter, YouTube, Instagram and Snapchat - Served as the managing editor for the Club’s quarterly magazine - Wrote and scheduled weekly and monthly member communications through newsletter and direct mail - Managed and edited both www.chicagoyachtclub.org and www.cycracetomackinac.com - Designed promotional materials including brochures, advertisements, membership packets and event posters/invitations - Worked with a creative firm to rebrand the club introducing a more youthful and active atmosphere through logo design, font standards, new imagery

- Promoted to Offshore Manager in December 2014 to amplify the Club’s racing programs - Pioneered the city’s Wednesday night racing series uniting multiple clubs in the area to bring more than 100 boats to the starting line on a weekly basis - Introduced educational seminars for the boating community including US Sailing Safety at Sea and the Quantum Sails Series - Doubled the Club’s membership sales after introducing a new program targeting 21-35 year olds in the boating community through an enticing graduated dues structure - Directed the Club’s presence at tradeshows and created a new booth setup, designed marketing materials and scheduled sales staff - Used Club Essentials and Constant Contact to deliver regular email communications to more than 2,500 recipients - Managed the Club’s social media presence on Facebook, Twitter and Instagram