Katie Schultz: International Marketing Coordinator in Newport Beach , CA

Support daily marketing operations for user-facing communication channels as they relate to social media, influencer relations, media campaigns and strategies, e-commerce, and ads Track and analyze marketing activations and product performance to maximize ROI and ensure KPIs and revenue goals are met Manage schedules, digital assets, and project organization to ensure requirements and marketing deliverables are clearly communicated, understood, and executed Work directly with retailers to create synergy across all channels and marketing levers on key initiatives Present marketing and creative briefs during weekly meetings with all cross-functional teams

Manage the social media content calendar including content planning and developing, publishing, and execution of contests Develop the social media style which includes the brand's four core pillars of action sports, art, music, and street culture Proactively manage content that supports and engages in wider campaigns such as brand events and launches Monitor, analyze, and report social iterations and identify opportunities and long term needs to optimize employee engagement

Define areas of opportunities for retail employee engagement Collect employee engagement data from various retailers and utilize findings for new engagement strategies Present and pitch new engagement strategy to retail operations department, partnering executives, and company president Create a custom Vans Retail Instagram account to establish an authentic retail community to increase engagement in a modern and effective manner

Market calendar creations, includes all campaigns for an entire season for social media and overall branded content Distribution of apparel and art assets among retailers and representatives at trade shows and pop ups Production of photo shoots for creative content, photo archive, and organization Draft press releases, product knowledge seminar transcripts, and event recaps