Katy Abramson: Brand Manager in Los Angeles, CA

Development, design, and execution of overall branding through logo, business cards, business plan, signage, and menu. Manage all business promotion through consistency of message with event branding, advertisements, posters, custom art for social media, et al. Creative director and photographer of interior, exterior, and food photography for website and social media.

Conceived and designed print marketing materials including packaging, magazines, annual reports, brochures, trade show booths, and direct mail for a range of small and large-scale clients. Digital development and design of materials such as corporate branding, website design, brand guidelines, and custom art for social media. Strategic planning, execution, and analysis of social media presence on Facebook and Twitter. Managed mobile and website content for large-scale client.

Directed and managed online presence via social media campaigns that shape, promote, and expand the brand through Facebook, Twitter, and Instagram. Event branding, planning, and execution of bi-monthly, in-house events through press releases, advertisements, website listings, social media, and email newsletters. Liaison with public relations company. Established systems for off-site events. Managed event calendar. Coordinated and communicated with vendors and staff. Managed equipment, marketing materials, and rentals. Day-of coordinator and brand ambassador. Fulfilled all daily graphic design needs including event branding, menus, posters, advertisements, and packaging. Managed all merchandising activities including development and stocking of branded items such as apparel, growlers, coasters, et al. Oversaw content development and maintenance of website.

Designed print materials such as brochures, flyers, memorandums, and marketing collateral for business divisions and offices located world-wide. Branded corporate events through invitations, signage, and high-end gifts. Collaborated with marketing team to create new campaigns and events to communicate our mission. In-house digital photographer / extensive photo retouching.