Kay Kwok: Platform Growth & Innovation Leader in Irvine, CA

Leading a cross-business global team to execute strategic growth initiatives across the Distributed Power, Power & Water Business. - Defined growth opportunities within multiple global markets and led white space marketing based on forecasting, segmentation and data analysis - Collaborated cross functionally with engineering, sales, and product line managers to better understand customer objectives and deliver revenue marketing campaigns - Worked with Marcomm to develop a digital strategy and drive traffic to create a seamless customer experience

Developed and executed brand marketing plans including web content and published collateral • Identified key geographies and industries for business development and sales through direct customer interaction, qualitative & quantitative testing, and implementing GE’s Gold Standard Marketing

Created a “Power Play” platform developed around a differential value proposition and rejuvenated brand equity through content development, consumer trends, external communications and industry research • Exceeded a recently established sales target goal by 10%, increasing portfolio by $4.5MM

Project Manager (Telecommunications) – Sales, Marketing, and Engineering Developed relationships and secured over 50 new customers to FOE while continuing design responsibilities • Managed over $1.2MM of customer accounts, building the second largest portfolio • Promoted in 5 years to an EE3 position, typically earned by managers of 10+ years experience Design and Network Engineering Supervisor Designed infrastructure of over 200 fiber miles and supervised three (3) crews • Provided total customer package: quote, design, and service throughout Los Angeles County