Bike

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

Efforts to preserve the mountain and coastal environments and actives/products/services to enjoy them.

Sales and Marketing Manager with a unique combination of creativity, integrity, and strong business acumen. A proven track record in driving revenue growth, managing high-performing teams, and delivering exceptional customer experiences. Expertise in DTC and wholesale channels, with a deep understanding of market trends, product management, and strategic partnerships.

Project Manager - Production/Sales/Operations 1/19-12/19
Sales Manager - North America DTC & Wholesale Channel 1/20-2/23
 [Mainland, HI & Canada] +100% Revenue Annually

• Led a team of 9 sales reps and 5 sales associates, providing exceptional customer experiences
• Drove revenue and prospected new business achieving 100% growth for 3 consecutive years and the #1 selling position
• Direct contact with Key Accounts to ensure needs were met, maximizing relationships and sales potential
• Collaborated closely with the president, production and marketing teams to execute go-to-market strategies for new
products
• Effective reporting and forecasting for revenue, budgets and inventory
• Creation and maintenance of Sales Collateral, providing necessary tools, consistent brand message and clear
communication
• Managed sustainability efforts for production, packaging and day-to-day operations
• Built and maintained in-store merchandising with vendors and key marketplace partners
• Website optimization providing a better user experience and significant DTC channel growth
• Successfully relaunched Pyzel branded apparel and accessories, creating a viable revenue and marketing stream
• Developed partnerships with complementary brands, expanding product offerings and market reach

Sales Manager - North America DTC & Wholesale Channel 

• Managed a team of 9 principle outside sales reps for sunglass and goggle categories including key accounts
• Planned and executed the successful east coast Summer retail tour, managing schedules, tour stops, and budgets
• Implemented standard operating procedures for regional in-store merchandising
• Exceeded sales goals through accurate forecasting and effective sales strategies
• Identified regional style needs and collaborated with the product team on product development
• Collaborated with cross-functional teams to create new quarterly reports for the CEO and President, providing valuable insights on sell-thru, revenue, and brand/style ranking
• Created and managed sales contests for reps and retail partners, driving motivation and incentivizing performance
• Regained the #1 selling sunglass position in all specialty surf accounts, reclaiming a dominant market position

Sales Manager-East [Rockies, Midwest, South Central, East Coast and Caribbean

• Managed outside sales representatives, including key accounts, in assigned regions
• Exceeded sales goals, achieving a consistent year-over-year growth rate of over 30%
• Developed and executed regional marketing initiatives within an allocated budget
• Implemented and managed sales contests for reps and retail partners, fostering engagement and driving sales
• Presented in annual sales meetings, providing insights and strategies for market growth


Regional Sales Manager So Cal, HI, Rockies, NY/NJ/PA & PR/CR

• Rebuilt and led national sales force 
• Assembled and managed US Snowboard and Binding team
• Strategically launched new brands and exceeded company’s goals in marketing and sales
• Collaborated closely with the president, production, and marketing teams to execute go-to-market strategies for new
models
• Developed budgets for trade shows, sales meetings, media buying/planning, travel, team, and events
• Conceptualized, budgeted and facilitated weekly video series, for TWSnow.com, with a sponsored snowboarder
• Copy editing catalogs
• Implemented and managed CRM system & Pick/Pack/Logistics
• Presented at national and global sales/pre-line meetings


US Brand Manager - [Bataleon, Lobster, Switchback, Sandbox]

• Developed strategic marketing initiatives [Print|Digital|Film], balancing budget and needs for global brands/global markets 
• Forecasted and exceeded sales goals 
• On-point communication with brands, editorial, design and production staff to meet deadlines 
• Secured funding and sponsorships for multi media projects
• Sourced and managed TW branded apparel & Accessories
• Travel with the Editorial Team

Anthony Manfredi: in San Clemente, CA

Anthony Manfredi

Pyzel Surfboards

Electric Visual Evolution

Dragon

Low Pressure Studios - Yeah For It! Distribution: WA/CA

TransWorld Media

Sole Technology

Fourstar Distribution

Gravis Footwear

Johnson State College