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Kayla Kelly: Content Manager in Huntington Beach, CA

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Kayla Kelly

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Content Manager
Huntington Beach | United States
Skills

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Interests
Travel
History
Cycling
Meditation
Photography
Design
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Industries
Bike
Creative Agencies
Fashion
Lifestyle
Outdoor
Snow
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image DBM Group

DBM Group

Content Manager | 12/2019 - Current

• Research and develop industry content • Introduced, produced and published video concepts for brand video and multiple supporting videos • Launched social media to personify company culture to clients and prospects • Storyboarding and copywriting for blogs and branded sales materials • Acted as project liaison for sales team seeking creative direction for sales collateral • Launched internal communications to share company news and educate employees • Orchestrated employee engagement events and initiatives to drive camaraderie • Project manager for office move
Image Kay.Kelly.Creatives

Kay.Kelly.Creatives

Freelance Design & Marketer | 04/2017 - Current

• Create logo design, branding and copy writing for various businesses • Produce materials including business cards, advertisement tools, and basic web design • Manage social media and website updates • Photography and social content development
Image Woodside Health Club

Woodside Health Club

Digital Marketing Coordinator | 03/2016 - 06/2019

• Lead design and creative on a three-man marketing and events team • Responsible for all communications including email, social, and web content - copy writing, design, and engagement • Led social media growth from 900 followers to 3k followers on instagram • Project management; building assets, campaign coordination and execution • Organize and execute all promotional material requests for seven different departments, and act as support for all aspects of their marketing initiatives • Capture all in-house photography, including editing and publishing for digital use • Develope content, storyline and script for brand video engagement initiatives • Organize and execute all print production; including in-house and external marketing • Provide support, planning, promotion and coordinating events • On average executed 3-5 emails campaigns per week with a 33% average open rate • Assisted in brand repositioning that yielded a new brand hierarchy for the business
Image Flatlanders Ski & Snowboards

Flatlanders Ski & Snowboards

Social Media Manager + Sales Rep | 09/2013 - 04/2019

• Assist customers on the sales floor, acting as a product intelligence rep for snow sports apparel, equipment and services • Prepare all analytics with regards to special orders, inventory updates, and inventory management. • Attend Snow Sports Industries America (SIA) as a buyer to gain insight into new technology for the following season and place orders for both soft and hard goods according to store demographic and customer needs. • Direct and manage social media outlets including boosted posts on Facebook, Instagram and Official Website, with current promotions, sales, and general company information. • Advanced knowledge of technical equipment, retail equipment, and soft goods. • Visual marketing leader in regards to updating displays or merchandise.
Image US Toy Company

US Toy Company

Marketing Specialist | 01/2014 - 03/2016

• Assist in the development of content for three different brands; novelty, family and education brands • Implement regular social media postings, Pinterest board, and website updates • Assist in the production of all marketing collateral and email marketing for seasonal and annual sales catalogs • Manage vendor relationships pertaining to marketing initiatives and partnerships • Facilitate digital and print media requests through an internal graphics team for email, web banners, store signage and print ads • Coordinate product and lifestyle photography, pulling products, booking regular casting call events, and staging sets during shoot days • Manage and execute video for social content production • Conduct monthly competitor analysis and report on trends
Image Third Channel - OAKLEY

Third Channel - OAKLEY

Brand Representative/ Market Merchandiser | 03/2014 - 08/2015

• Manage and maintain store inventory and proper merchandise display in 53 stores across the Midwest • Participate in video conferences with Oakley Technology Engineers to stay up to date on the latest lens technologies, and how to market them. • Educate store managers, and over 100 sales associates on new product technology • Ensure optimal retail intelligence for the Oakley Sun glass brand and act as a trademark representative and assist in sales while in attendance at each store
Education history
Image Johnson County Community College

Johnson County Community College

| 2017 - 2018

Image Metropolitan Community College

Metropolitan Community College

Associates | 2009 - 2012

Image UNIVERSITY OF MISSOURI

UNIVERSITY OF MISSOURI

BACHELORS OF SCIENCE | 2012 - 2014

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291