Kelli Lonetto: in Pittsburgh, PA

- Creating solutions to improve healthcare via human experience research and design thinking methodology. - Visual design support communicating research findings, journey maps, methods including storyboards and video for product pitches.

- Writer, content and video designer for IBM's 100 Days of Cognitive and Cognitive Voices. Stories published have received over 3k views with an average read rate of 48%. - Design optimization addressing low performing actionable items based on performance metrics using Optimizely and Hotjar. Pages optimized included Watson Company Profiler, Developer Cloud, Watson Blog, Discovery, Compose, Conversation and Cloud Object Storage. - Web design and build of internal Cognitive Community accessible by IBM Cognitive Business teams offering latest news on cognitive business, cognitive solutions, cognitive computing, stories and more. - Design support for Cognitive Business presentations, marketing and video support of World of Watson.

- Interface design for live streaming music talent site Sonic Box, esoteric community including broadcast center navigation and landing pages. - Email marketing design, Flash AS and HTML5 banner ads for online advertising. - Interface design for landing page, sign-up form marketing iD Tech Mini's Tech Camp for children ages 6-9.

- Created and oversaw front-end, interactive, full landing page media units as Lead Designer and project owner including wireframes, user flow and mock ups. - Designed Tier II and Tier III advertising, including UI, UX with flash functionality. - Lead Designer for all Edmunds social media: Facebook, Google+, Twitter. - Motion graphics support for Inside Line online advertising and pre-roll animation, including creating original 2D assets; editing timeline; compression and web publishing. Monthly page impression increased 16% over six landing pages.

- Roto and paint artist for Art Institute of Los Angeles student recruitment commercial. - Compositing, roto and video production for Bonnaroo Music + Arts Festival large screen projections on and off stage. Directed shots in order of production and supervised editing.

- Created and oversaw print collateral, internal corporate and external sales presentation communication design. - Trained by Author, Keynote Speaker and Executive Coach, Carmine Gallo on "The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience." - Developed and led educational sessions featuring live demos on the latest software and design techniques.

- Key roto and paint artist for Oscar nominated film, "Wallenda". - Interfaced and acquired broad-based knowledge of the stereoscopic conversion pipeline.

- Developed, designed and project managed email marketing system for 30,000+ monthly subscribers encouraging Tier III sales, media highlights and video averaging 70% open rate and 50% click-through rate. - Design for brand campaign billboard, 57ft banner, newspaper print ads, brochures, auto show collateral, posters and company branded t-shirts. - Provided Tier II and Tier III initiative creative support and utilized ad metrics to direct ad design. - Developed prototype and workflow design of upper funnel pages for site-wide redesign.

- Designed front-end web graphics and flash animated graphics from concept to completion. - Provided website maintenance and online game application graphics. - Managed print projects for live events, collateral, merchandise design, budget and purchases.

Web Designer - Created websites in entirety through visual design and HTML functionality from concept to completion. - Provided graphic design and website maintenance for online movie sale website for the vision impaired.

- Created global intranet website for the global Information Technology Infrastructure which included NJ, NY, Europe and Asia Pacific by means of HTML, CSS, JS and graphic design. - Designed UI login screens and front-end, software interface panels for data, recovery and risk management.