Kelli Radach: Account Manager in Laguna Beach, CA

Directs creative marketing campaigns and develops original content for social, digital, visual, and copywriting projects. Creates promotional programs (social media giveaways, influencer sponsorships, and exclusive offers) to compel audiences and drive sales. Conducts post-marketing campaign analysis using social media data, web analytics, and sales metrics to draft recommendations for improving conversion rates. Manages company online reputation and responds to customer feedback across Facebook, Instagram, Google My Business, and Yelp platforms.

Provides creative, technical, and administrative assistance for various small businesses on an as-needed basis. Creates and manages social media presence to include marketing campaigns, posting schedules, customer interactions, product photography, and content creation. Maintains e-commerce websites via Shopify and Squarespace. Tracks product inventory and organizes financial data via Excel spreadsheets. - Solely responsible for generating $1,500 in new weekly revenue for the client after developing new company e-commerce storefront from start to finish.

Developed and managed social media and email marketing campaigns from start to finish. Directly represented the brand as company spokeswoman at various pop-up events throughout Southern California. Coordinated, styled, and conducted photoshoots of scouted models wearing company merchandise. Edited product and model photography for publication in look books, line sheets, and social media. Resolved customer inquiries via email and phone. Handled online return requests and custom orders from both customers and retailers. - Increased sales by an average 15% on a consistent monthly basis as a direct result of original marketing campaigns and creative direction.

Developed and executed online marketing strategies to increase sales via influencer, social media, and email newsletter campaigns. Collaborated with cross-functional teams to ensure consistent communication with consumer base. Provided immediate customer service for online storefront across sales, billing, and shipping departments. Streamlined new product placement across all social media platforms upon launch. - Boosted growth of social media audience for company Instagram account by over 6,000 new followers over a nine-month period.

Created and published relevant, original, and high-quality content across multiple social media platforms on a daily basis. Assembled product displays and managed sales of merchandise during global sales meetings, art and fashion shows, and the Agenda Trade Shows of Summer '14 and Winter '15.