Kellie (Swaim) Nixon: Senior Manager -Product Marketing and Licensing in Orange, CA

Marketing • Oversee key projects, processes and product performance • Manage, track and create the marketing department budget • Act as the collaboration hub between all internal departments • Determine and resolve issues and conflicts along the critical path of development • Set and track project milestones and deliverables • Identify new opportunities and markets within each brand to propel the business forward • Evaluate and provide strategic insight through comp shops, market research, and focus groups • Set the brand strategy and direction including line extensions and rebranding to ensure product placement • Accountable for all brands which include Pro-Tec, Sector 9, Nutcase, Kryptonics, Pulse Performance Products, Play Wheels, and more • Coach, mentor, motivate and supervise 10 people and influence them to take positive action and accountability • Stay on top of industry trends to ensure product relevance • Oversee graphic designers that design all product, packaging and marketing material • Asset development including styling (Photography/Videos/Web Content) • Work with sales on catalogs, presentations and samples for meetings • Collaborate with sales on PDQ, POP, and Blitz programs for both Mass -Walmart,Target as well as specialty accounts Academy, Dicks Sporting Goods, REI • Responsible for the hiring process within my department Licensing • Negotiate all contracts for all divisions- Disney, Nickelodeon, Marvel, Sanrio, Lucas, Dreamworks, Universal, Mattel, Volcom, Bob Marley, Vision Street Wear, X Games, Tony Hawk, Honda, Yamaha, etc. • Liaison between Bravo and all Licensors on a day to day basis managing partner relationships • Identify new partners and opportunities • Develop assets, presentations, brand books, for both internal and external use • Work with management teams to determine product lines, strategy, calendars • Oversee the online system where all licensed products are approved • Manage all athlete contracts • Attend licensing tradeshows to seek new licensors and maintain relationships with existing ones Public Relations • Manage an outside PR company that works on all brands to create pitches for press and secure placement • Determine and oversee the sending of samples to publications • Coordinate press releases and when they should be distributed • Give direction for social media on all brands to ensure brand identity Tradeshows • Manage tradeshow logistics by securing booth spaces for all brands across the company • Work with booth builder to determine booth layouts, product displays, and product offerings • Travel to tradeshows and meet with media, licensors, etc.

• Work closely with product development to create new products that will appeal to our target audience • Build relationships with licensors to ensure healthy growth for all partners

• Maintain marketing project list and timeline for completion enabling that product/packaging/signage/catalogs proceed to production/marketplace in a timely fashion

• Manage and assign projects to four full time graphics artists in addition to an external marketing staff and web designer

• Responsible for the coordination and completion of graphics, packaging, signage for entire company consisting of over fifty distinct brands

• Build & execute brand identity from conception to retail for six brands of swimwear • Maintain close knit relationships with media, including radio, television, film, magazines, & stylists to ensure placement of brands in the public eye on a repetitive basis • Buy & oversee advertising for magazines, television spots, celebrity events, & cinema, resulting in distinctive national brand imaging. • Prepare the marketing budget for all brands, which includes both advertising (co-op, photo shoots, print) & tradeshow • Create & implement POP programs for brands producing a distinct image & face for each, with objectives of driving sales as well as creating a consistent brand image • Art director for annual photo shoots making decisions regarding styling, location, model, & photographer to create brand identity • Correspond with licensors on all aspects • Coordinate & maintain tradeshow activity from contracts & booth construction to development & installation • Visual merchandising