Kellie (Swaim) Nixon: Senior Manager -Product Marketing and Licensing in Orange, CA
Kellie (Swaim) Nixon
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/597501_636706339731257988.jpeg)
Senior Manager -Product Marketing and Licensing
Orange | United States
Skills
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Interests
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Industries
Bike
Fashion
Outdoor
Skate
Swim
Summary
Activity
Projects
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Work experience
International E-Z UP
Senior Manager -Product Marketing and Licensing | 01/2020 - Current
Freelance
Consultant | 01/2019 - 12/2019
![Image Bravo Sports](https://content.malakye.com/media/logos/images/1097_636564581240385539.png)
Bravo Sports
VP Marketing and Licensing | 07/2015 - 06/2018
Marketing
• Oversee key projects, processes and product performance
• Manage, track and create the marketing department budget
• Act as the collaboration hub between all internal departments
• Determine and resolve issues and conflicts along the critical path of development
• Set and track project milestones and deliverables
• Identify new opportunities and markets within each brand to propel the business forward
• Evaluate and provide strategic insight through comp shops, market research, and focus groups
• Set the brand strategy and direction including line extensions and rebranding to ensure product placement
• Accountable for all brands which include Pro-Tec, Sector 9, Nutcase, Kryptonics, Pulse Performance
Products, Play Wheels, and more
• Coach, mentor, motivate and supervise 10 people and influence them to take positive action and accountability
• Stay on top of industry trends to ensure product relevance
• Oversee graphic designers that design all product, packaging and marketing material
• Asset development including styling (Photography/Videos/Web Content)
• Work with sales on catalogs, presentations and samples for meetings
• Collaborate with sales on PDQ, POP, and Blitz programs for both Mass -Walmart,Target as well as
specialty accounts Academy, Dicks Sporting Goods, REI
• Responsible for the hiring process within my department
Licensing
• Negotiate all contracts for all divisions- Disney, Nickelodeon, Marvel, Sanrio, Lucas, Dreamworks, Universal, Mattel,
Volcom, Bob Marley, Vision Street Wear, X Games, Tony Hawk, Honda, Yamaha, etc.
• Liaison between Bravo and all Licensors on a day to day basis managing partner relationships
• Identify new partners and opportunities
• Develop assets, presentations, brand books, for both internal and external use
• Work with management teams to determine product lines, strategy, calendars
• Oversee the online system where all licensed products are approved
• Manage all athlete contracts
• Attend licensing tradeshows to seek new licensors and maintain relationships with existing ones
Public Relations
• Manage an outside PR company that works on all brands to create pitches for press and secure placement
• Determine and oversee the sending of samples to publications
• Coordinate press releases and when they should be distributed
• Give direction for social media on all brands to ensure brand identity
Tradeshows
• Manage tradeshow logistics by securing booth spaces for all brands across the company
• Work with booth builder to determine booth layouts, product displays, and product offerings
• Travel to tradeshows and meet with media, licensors, etc.
![Image Bravo Sports](https://content.malakye.com/media/logos/images/1097_636564581240385539.png)
Bravo Sports
Senior Director Marketing and Licensing | 12/2013 - 07/2015
• Work closely with product development to create new products that will
appeal to our target audience
• Build relationships with licensors to ensure healthy growth for all partners
![Image Bravo Sports](https://content.malakye.com/media/logos/images/1097_636564581240385539.png)
Bravo Sports
Director of Marketing | 12/2012 - 12/2013
• Maintain marketing project list and timeline for completion enabling that
product/packaging/signage/catalogs proceed to production/marketplace in a
timely fashion
![Image Bravo Sports](https://content.malakye.com/media/logos/images/1097_636564581240385539.png)
Bravo Sports
Marketing Manager | 05/2010 - 12/2012
• Manage and assign projects to four full time graphics artists in addition to an
external marketing staff and web designer
![Image Bravo Sports](https://content.malakye.com/media/logos/images/1097_636564581240385539.png)
Bravo Sports
Marketing Coordinator | 08/2004 - 05/2010
• Responsible for the coordination and completion of graphics, packaging,
signage for entire company consisting of over fifty distinct brands
The Lunada Bay Corporation
Director Marketing, Advertising, and Public Relations | 03/1999 - 11/2003
• Build & execute brand identity from conception to retail for six brands of swimwear
• Maintain close knit relationships with media, including radio, television, film, magazines, & stylists to ensure placement of brands in the public eye on a repetitive basis
• Buy & oversee advertising for magazines, television spots, celebrity events, & cinema, resulting in distinctive national brand imaging.
• Prepare the marketing budget for all brands, which includes both advertising (co-op, photo shoots, print) & tradeshow
• Create & implement POP programs for brands producing a distinct image & face for each, with objectives of driving sales as well as creating a consistent brand image
• Art director for annual photo shoots making decisions regarding styling, location, model, & photographer to create brand identity
• Correspond with licensors on all aspects
• Coordinate & maintain tradeshow activity from contracts & booth construction to development & installation
• Visual merchandising
Education history
California State University Fullerton
BA | 1993 - 1997
Connections
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