Kelly Nedderman: Senior Design Consultant in Huntington Beach, CA
Kelly Nedderman
Senior Design Consultant
Huntington Beach | United States
Skills
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Interests
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Summary
Activity
Projects
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Work experience
Freelance
Senior Design Consultant | 11/2021 - Current
• Select clients include: StitchFix (Mens & Womens), CAMP, LVHR
• Design consultant for textile (home and fashion), trend, consumer insights, brand development, strategy, art direction, concept and color
• Shape and cultivate brands through thoughtful design and art direction, helping clients establish a clear brand voice/handwriting, elevated aesthetic, differentiation, and cohesive storytelling across all product, media and sales channels
• Macro and micro focused trend research and synthesis
• Beautiful print & pattern work (creating new pieces, adapting existing and vintage art, repeat creation, cleaning and coloring) across Womens, Mens, Kids and Accessories
• Entrepreneurial minded creative who is able to work independently on multiple projects simultaneously, under tight time constraints, in a virtual environment with a high level of accountability
Target
Senior Textile Designer | 11/2016 - 10/2021
Stars Above, Women's Lounge
April 2021-October 2021
• #2 US market share in the Women's Sleep and Lounge category
• Champion for virtual 3D development enabling flexibility for line assortment visualization and cross brand merchandising plus eliminating sample costs and waste
LEGO x Target Collaboration
October 2020-May 2021
• Specifically selected as part of 2 extremely talented cross functional teams (Home & Apparel) to lead art development for this limited time only, high profile collaboration and worked directly with the LEGO team
• Ensured project success by driving alignment across dozens of product categories through timely communication, management of process and digital/physical assets that kept everyone on the same page and coaching our team and vendors on the partner’s expectations and requirements
• The resulting artwork was used across the entire 300 piece collection as well as product packaging, in-store/online visuals and marketing, landing in-store for the 2021 Holiday season
A New Day, Women's Ready-To-Wear
September 2019-March 2021
• Lead art direction, print/pattern, and graphic design for this $1B RTW brand
• Research and synthesize global and national consumer mindsets and seasonal trends in apparel, products, color, styling, techniques, and materials to ensure brand relevancy across diverse guest segments
• Drove the art direction and color components of a full brand re-envisioning in 2020 while contributing to trend, guest insights, and influencer research directly resulting in increased relevancy, sales and improved consumer sentiment
• Onboarding of new team members and mentoring of associate designers resulting in improved skills, performance during milstone meetings and eventual promotions
• Champion for learning and sharing new technologies/software (including 3D) in direct collaboration with the technology, engineering, color and virtual development teams to strategically refine workflows, increase efficiency and elevate/future-proof skills as well as to support the pivot to virtual during Covid
Cat & Jack, Girls
November 216-September 2019
• Creation of innovative graphics and patterns with emphasis on positive messaging and empowerment for kids across all dimensions of difference
• Laser focused on the needs of the guest through research, consumer insights, co-create moments, events, and internal initiatives to support $2B in yearly sales
• Proactive outreach to diverse teams, business councils, and the Inclusive Products Council to ensure authenticity and accuracy for Cat & Jack concepts and art
Self Employed
Senior Textile & Graphic Design Consultant | 01/2004 - 10/2016
• Select clients include: Old Navy (Men’s, Women’s, Maternity/Plus, Accessories/Non-apparel, Boy, Toddler Girl, Newborn), Lucy, Charlotte Russe, Levi’s Red Tab, and Gap Outlet
• Consultant for textile and fashion design, art direction, trend and color
• Hired and managed seasonal freelance teams, streamlined development processes, and authored best practice guidelines for internal design teams
• Custom artwork creation, repeats, color separations, cleaning, adapting existing and purchased art including vintage pieces
Education history
Academy of Art University
BFA | 1999 - 2024
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