Kelly Thomson: Sales Representative in Steamboat Springs, Colorado

-Collaborated with distributors and retail accounts to develop joint business plans that align with company objectives and sales targets, while ensuring accurate budgeting and sales forecasting. -Consistently visited 40-48 accounts a week, securing 6-8 PODs (points of distribution) daily, actively engaging with On and Off-Premise accounts to foster strong partnerships and drive sales growth. -Successfully introduced Rainier beer to the Colorado market, achieving the most impactful sales performance with the largest distributor in my territory and exceeding growth targets with an 8.4% increase compared to the 2022 budget. -Implemented incentive plans for distributor sales teams, driving PODs in Off-Premise accounts, and achieving sales goals of 50-100 CEs (cases) of beer on the sales floor during key selling seasons that resulted in a 30% lift in sales for retailers, while also creating incremental revenue and increased brand awareness. -Successfully managed strategic B2B partnerships with distributors and retail accounts, resulting in increased sales and revenue and improved brand recognition. -Established and maintained strong relationships with key decision-makers at distributor and retail accounts, effectively managing a broad network of stakeholders. -Developed impactful trade marketing programs supporting product launches and seasonal campaigns, resulting in increased brand awareness and customer engagement.

-Developed and executed impactful sales and marketing events, sponsorships, and initiatives to enhance brand advocacy in the competitive craft, import, and domestic beer segments. -Implemented a sales plan that successfully achieved sell-in and new distribution of a non-authorized item, Pabst Hard Coffee, in over 10 Walmart store in Colorado. This accomplishment played a crucial role in elevating Pabst Hard Coffee to an authorized item in national accounts across the country. -Expanded brand ethos and marketing scope by forging strategic partnerships with businesses outside of the beverage industry, such as publications, hospitality, and outdoor companies. -Collaborated with cross-functional teams to develop eye-catching displays and features in on, off, and non-premise channels, boosting sales and customer engagement. -Cultivated an impressive network of distribution partners, leveraging expert knowledge of the market and industry trends to increase sales revenue and brand awareness.

• Managed sales & marketing for outdoor brands with Global Sales Guys, using Salesforce to forecast sales & trends and optimize efficiency. • Built strong relationships with prospects and customers through consultative, solution-based approach, exceeding revenue targets. • Executed Social Media Marketing plan to drive customer acquisition & engagement, curating and managing all social media content. • Coordinated On/Off-premise demos and events for specialty retailers, boosting brand awareness & sales. • Demonstrated expertise in key account management, sales management, business development & territory management. • Contributed to a growth of over $7.5 million in sales for 2018 for all territories. Exceeding 2017 sales by 42%. • Prepared and managed a sell-in budget of over $16K.

• Part-time employment, while also working part-time for Breakaway Sports Sales Agency and WSI Sports.

• Collaborated with the CFO to develop and execute the company's marketing plan, including budget, strategic planning, media placement, project management, and creative development. • Coordinated with industry partners to create effective advertising and collateral to increase brand awareness and support the business. • Executed retail promotions and partnership programs by facilitating marketing-driven special events that met branding goals and delivered incremental revenue. • Developed a voice and personality for the company through content development and social media curation. • Created visually appealing product displays on sales floors and windows using POP and merchandising programs. • Managed and facilitated partnerships with industry events, such as the BEWI Ski & Snowboard Expo Athlete Appearances, and film tours, to increase brand exposure and revenue.

• Organized and executed action sport events, such as ski movie premieres, pro-athlete appearances, and industry after parties, resulting in increased brand awareness and sales growth. • Developed partnerships with local athletes and collected customer data for targeted marketing campaigns, resulting in an increase in customer engagement and loyalty. • Managed social media channels on a daily basis to promote special events, private party offerings, weekly food and drink specials, and sporting events and concerts at TD Garden, resulting in increased online engagement and foot traffic. • Coordinated with liquor/beer distributors, radio stations, local print, and television media to promote the venue and its ongoing promotions and special events, resulting in increased media coverage and brand recognition.

• Full-time employment while also working a part-time job for the Boston Bruins.

• Provided support to two off-site Marketing Managers by assisting with communication, developmental English and composition texts. • Developed promotional documents for sales representatives using Photoshop, Microsoft Word, and PowerPoint. • Prepared travel itineraries for the sales team to facilitate efficient sales meetings. • Facilitated book previews by preparing class testing materials and contacting college professors.