Kerry Duchi: Sales Coordinator in Newport Beach, California

Member of Leadership team reporting directly to CEO - Managing $10.9M in Retail AOP SKU Rat of low preforming items creating an increase of sales 5% and decreasing inventory 44% Launched Dermalogica line in 15 locations, creating an additional $110K in sales Re-Launch of Essie nail care collection, increasing sales 60% over prior year Creating and implementing marketing calendar - inclusive of all promotional offers, GWPs and POP collateral Regular visits to airport locations to update and/or maintain visual displays Continual testing of new product and vendors in appropriate locations to increase sales and drive newness and on trend personal care items

Create seasonal, monthly and weekly plans and forecasts for sales, inventory, sell thru, markdowns and gross margin Recap and analyze actual sales results vs. plan by department, classification and style level on a weekly, monthly, quarterly and ad hoc basis Determine and manage exit strategies recommending items for clearance and controlling aged inventory Develop strong cross functional relationships with marketing and channel partners Work with visual teams on floor sets and minimum/maximum presentations Assortment Merchandising- Analysis of proper category/price ratios and develop recommended pricing strategies Recommend product assortments by fixture and door volume in conjunction with planning Analyze business around risk and opportunities at division, class and program level Partner with planning and allocation teams in order to strategically move the business toward increased profit Manage Outlet Boutiques in product assortments and markdown strategies

Create all recommends based on business strategies to ensure all buys meet budget guidelines as well as delivery and classification goals Track margins to ensure all divisional goals are met Analyze all businesses as compares to the prior year and seasonal business plans Track all deliveries to ensure customer needs are met Place, Manage and maintain buy plans Manage and maintain style master

Review, analyze, and track retail sales on a weekly basis to clearly understand current trends and future needs using Brio and NPD systems Create and Maintain Sku count needs and Design Guides, communicate these needs with Design. Create Core Assortments Merchandise Men's Wovens, Partner with Design during development to ensure balanced line presentation, Partner with Production on development and issues for costing, sampling, minimums, production and quality concerns Create and Maintain Meeting Expectations and Deliverables Chart

Executed the day-to-day operations for sales volume totaling $10 million across 4 areas Maximized sales and profitability through skillful negotiation and product selection Prepared open-to-buy plans and forecasts to monitor inventory and financial performance Researched and analyze the market to identify key resources and developing trends Exceeded personal quotas and team goals Tracked order fulfillment to ensure maximum full price selling Assembled advertised styles featured in national publications