Kevin Strikwerda: Innovate | Inspire | Lead in Heber City, Utah

• Supervised and mentored a team of 100+ service managers, parts managers, technicians, and support staff, fostering a culture of excellence and continuous improvement. • Implemented streamlined processes and best practices to improve service & parts department efficiency, reducing cycle times and increasing throughput. • Enhanced customer retention and satisfaction by introducing new service programs, loyalty incentives, and follow-up procedures.

As East Regional Sales Manager at Leatt Corporation, I led the hiring and onboarding 10 outside sales reps, nurturing their sales aptitude to meet quarterly/annual targets. I successfully managed a $5M territory, achieving 28% sales growth through new product penetration strategies. Additionally, I developed long—and short-term sales strategies, expanding product offerings through creative sales and marketing strategies tailored to specific markets and dealers. • Set long and short-term sales strategies • Expanded product offerings through creative sales & marketing strategies • Managed a $5M territory

• Managed 16 direct reports in a sales territory generating $11.5M+ in annual revenue with a 22% growth rate. • Led product training and staff development to drive territory and market growth aligned with sales goals. • Established profitable partnerships with key national account partners like Verizon, Comcast, and AT&T.

• Developed innovative sales and marketing strategies to secure partnerships with 75+ e-commerce & brick-and-mortar accounts in the Powersports industry. • Awarded as H&H Sports 2013 Sales Rep of the Year for achieving the highest annual revenue growth and market expansion. • Expanded 7-Eye Eyewear brand presence from 3 to 25 Harley Davidson dealers through a revitalized go-to-market strategy.

Marketing Management • Positioned global print and digital marketing campaigns to increase market visibility and brand awareness. • Negotiated and managed new and existing Scott professional athlete apparel contracts. • Successfully launched a new go-to-market strategy for Scott’s new MX apparel and hard goods venture. Sales & Key Account Management • Generated a 278% revenue increase within an assigned territory that supported substantial new dealer growth year over year. • Served as the National Key Account Manager for Cycle Gear’s 100+ store locations.

Marketing Management • Drove go-to-market strategies that supported market growth and brand awareness. • Rebranded the Pro Taper logo to align with new marketing initiatives and merchandising materials. Product Development • Instrumental in developing class-leading patented Powersports products that successfully drove Pro Taper into new product categories. Responsible for concept, pricing, packaging design, and go-to-market strategies.

Led engine and chassis research and development for Honda Motorcycle Sports SX and MX Racing programs, collaborating with top athletes like Jeremy McGrath and Kevin Windham. • Introduced innovative ideas for product development and processes. • Supervised testing activities to ensure optimal performance and quality.

In my role at Toyota Racing Development USA, I worked on engine development for the Indy and NASCAR Racing divisions. I collaborated with the engineering team to develop, maintain, test, and verify precision racing components. • Contributed to the R&D process • Worked on preproduction racing engines • Collaborated with Indy and NASCAR Racing divisions