Kevin Velandia: NTX & Austin Market Manager in Dallas, TX

* Responsible for volume, new ACS, and new PODs in company portfolio, of both On and Off Premise market in the DFW metroplex, Waco, and Austin. While managing 150+ priority accounts. * Established and maintained relationships with wholesaler teams (sales directors, sales managers, sales leads, merchandisers) * Oversaw and mentored RNDC sales leads in DFW Metroplex to ensure target volume and POD goals were hit for both distributor and supplier. * Held staff trainings and developed staff incentives at top on-premise and off-premise accounts to maximize staff knowledge on Disaronno portfolio. * Utilized sales tools, such as VIP-Karma, VIP iDig, yDrinks, and Power-BI, to structure action plans to meet KPIs. * Supported RNDC sales reps to ensure the success of sold in product through trade solutions, samplings, POC placement, and on-premise promotions. * Developed quarterly local incentives for RNDC On/Off Premise Regional Managers.

* Responsible for volume, new ACS, and new PODs of DFW for On-Premise Market in the company portfolio. (Jagermeister, Teremana) * Over 6 month duration (Aug-Jan), responsible for 54.29% increase in cases sold compared to last period ('22 vs '21) for all Teremana SKUs (1,749.5 cases vs. 1,134.0 cases).

* Established and maintained relationships with wholesaler teams (sales managers, representatives, merchandisers) * Oversaw and mentored sales reps in north Dallas Metroplex to ensure target volume and POD goals were hit in chain and independent Off/On-Premise Market * Maximized product knowledge within the High-End portfolio to strategically sell in products into accounts * Utilized sales tools, such as VIP-Karma and Power-BI, to structure plans for implementation and meet KPIs * Supported sales reps to ensure the success of sold in product through trade solutions, off-premise samplings, staff education, POC placement, and on-premise promotions.

* Established and maintained relationships with wholesaler teams (sales managers, representatives, merchandisers) * Oversaw and mentored sales reps in city of Fort Worth to ensure target volume and product placements were hit * Exceeded monthly KPIs through account visits, product placements, and consumer engagement events/promotions * Provided solutions to on-premise accounts (i.e. restaurants and bars) to increase volume of beer sales * Managed a $35,000 yearly budget through deliberate monthly budgeting for essential support for on-premise accounts

* Achieved 12.8% growth in sales over 325 accounts valued at $1 million * Enhanced brand image of products in accounts through strategic placement of POS (racks, shelves, displays, etc.) * Developed and delivered presentations/trainings of specific brands carried by E&J Gallo Winery * Established trust and maintained business relationships with managers/owners within book of business * Surpassed quarterly focus brand goals and monthly accounts sold goal set * Developed wine menus, shelf talkers, and banners for off and on-premise accounts with Brand Muscle

* Identified target clients and closed bulk deals of product to local social organizations and off-premise accounts * Conducted sponsorships for local events (Southwest Florida demographic) * Managed Demonstrations & Tastings at wine & spirits retail outlets * Exceeded monthly quota of product inventory by 15% and surpassed sales quota for 7 continuous months