Kevin Waterbury: Director of Business Development

Formative member of this digital marketing startup company. Responsible for growing business through new account acquisition and retention, with secondary role as creative lead for digital marketing programs. • Business Development - Create and manage leads pipeline and manage all outward facing communications with potential new clients. - Manage new business opportunities: convert leads to meetings, and meetings to new business partnerships. - Create program pricing, negotiate contracts, and manage all facets of new partnership agreements and expectations. - Customer satisfaction: make sure everyone has a smile on their face! • Creative Lead - Establish overall program goals, track KPI’s and ROI - Create consistent company messaging (tone & voice) - Original content creation: establish content buckets and communication tentpoles, original video and photo procurement, testimonials, influencer management - Community management: Optimize content framework for maximum viewership, content scheduling, cross-posting and sharing, and community outreach

Creating and implementing sales plans for all territories worldwide, which include: - Managing a team of 10+ regional outside sales reps in USA and Canada. Train the team members, establish targets and monitor pull-through. Create sales promotions and programs based on regionals needs. - Handle all international distribution personally. Detect and pursue distributor companies for each country worldwide who sell to local bike shops. - Design and execute Worldwide Grassroots Racing Program. This is a direct to consumer sales initiative. Create pricing , contracts, and program documents. Manage a team of regional race managers that cover worldwide racer applications. - Design and execute the company ambassador program, which is also a consumer direct program. Establish pricing, contracts, and participant expectation documents. - Report on sales targets to General Manager and CEO on a weekly basis. Establish wants and needs necessary to achieve goals and targets.

I was an integral team member for this successful guide operation spanning across the Western United States. My role is to design and execute multi-day high end mountain biking tours, as well as lavish media events for major cycling brands. • Research, design, and execute multi-day mountain bike excursions in 12 locations around the United States. Secure travel itinerary, accommodations, meals, design and guide ride plan. • Designed and executed 2010 Trek Bicycles new product launch in Moab, Utah. Handled travel itinerary, accommodations, meals, designed and guided ride plan. Scouted and guided filming locations for professional riders and photographers. • Designed and executed 2009 Specialized Bicycles new product launch in Santa Cruz, CA. Handled travel itinerary, accommodations, meals, designed and guided ride plan. Scouted and guided filming locations for professional riders and photographers.

I was a mortgage consultant with one of the leading residential mortgage originators in the uber-competitive Southern California real estate market. This job includes the tasks of developing my own client leads and referral sources, analyzing market trends and key financial indicators, and marketing and advertising to my ever-growing client base. • Closed $15 Million in residential originations during fiscal 2009 & 2010, ranked in top 10 of branch. • Manage database of 2,000 past clients and future prospects, using specialized database tools including Act!, Mortgage Coach, Point, & MS Outlook. • Publish weekly mortgage e-Newsletter distributed to 100 top residential real estate agents. Achieved 50% agent-to-client conversion rate since inception of this marketing campaign. • Publish monthly print newsletter distributed to full client database, focused on generating new business via ongoing client education and promotions. • Maximize profits through price negotiation with repre

I achieved two promotions within four years after joining this firm in an entry level role. I managed daily office administrative functions while learning the real estate business. During my first year, I completed a 6-month training program and obtained my California State Real Estate License, garnering a promotion to Sales Associate. I also assisted the top-grossing Vice President in generation of over $50 Million in volume, before earning promotion to Mortgage Consultant. • Averaged $20 Million in annual residential originations; 2002-2005. • Managed loan processing, appraisals, and documentation. • Served as primary compliance liaison, representing firm with CA Department of Real Estate. • Coordinated firm’s presence at key industry events including National Association of Mortgage Brokers Convention (NAMB) and Santa Monica Chamber of Commerce meetings.

• Competitor on AVP Tour, traveling 26-city circuit throughout US • Competitor on FIVB Tour, competing in 10 international venues annually • 1996 Olympic Trials Competitor • Negotiated individual sponsorship agreements with noted companies: Killer Loop, Body Glove, Miller Lite, Quiksilver. • Weekly television appearances, promotional and corporate appearances, charity events.