Kilee Johnson: Director of Marketing in Bend, OR
Kilee Johnson
Director of Marketing
Bend | United States
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Summary
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Work experience
Nashelle Jewelry
Director of Marketing | 09/2016 - Current
Oversees the marketing strategy and implements the brand vision for Nashelle Jewelry. Responsible for the e-commerce website, content marketing, social media, print advertising, PR relations, and overall brand identity of the retail fashion company. Coordinate with internal and external teams to execute marketing strategies.
Merkle
Senior Content Marketing Specialist | 08/2016 - 08/2016
I lead clients through data-driven processes to find the best content and digital marketing campaign opportunities. My role is to collaborate with pre-existing SEO client relationships and work together to create data-driven, creative campaigns for our clients.This takes teamwork and managerial skills to communicate direction, complete projects in tandem, and ensure that internal teams are kept informed on all campaign details.
The processes and opportunities that are involved in discovering and executing a content strategy are goal-dependent, so I am constantly adjusting my work and collaborating with the client to ensure that the outcomes are valuable for their situation. I also plan digital campaigns, which involves recommending the content strategy and optimizations, conducting competitive analysis, finding the best influencers and content platforms for distribution, and measuring results.
Merkle | RKG
SEO Specialist | 07/2014 - 01/2016
Supported AM in maintaining client-facing roadmap with current, upcoming and completed projects. Establish monthly tasks based on audit timelines, client needs/requests and new opportunities or issues
Created deliverables that outline technical issues for clients with varying SEO experience by tailoring examples to illustrate issues, their performance impact, and concise recommendations to address them
Monitored client’s analytics accounts, including Google Analytics and Coremetrics, for significant data changes and establish causes and correlations based on industry changes and overall site performance trends
Assisted with client communication during calls and emails with professional, knowledgeable and personable communication. Showcasing abilities to address complex SEO topics and identified issues through audit presentations
Education history
University of Oregon
BA | 2003 - 2007
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