Kimberly Erickson: in Laguna Beach, CA

•Responsible for raising $160,000 annually through five Relay For Life events. Manage event volunteer committees, recruit teams, team members, survivors, and caregivers. •Increased revenue by 29%, community attendees by 13%, and both survivor participation and ACS Cancer Action Network membership by 50%. •Recruit, train, and facilitate relationships with over 80 community volunteers. Empower volunteers to ensure successful event execution, leadership development, and innovation at the community level. •Collaborate to ensure mission delivery and organizational success. Employ available tools and develop new strategies to maximize event results and increase community awareness of priorities. •Negotiate agreements and form partnerships with local businesses and organizations for sponsorship and event participation. Increased sponsorship income by 200% in 2016. •Manage community outreach through event websites, social media, and all marketing materials.

• Provided all hands on patient services in a volunteer-run office. Coordinated patient intake, performed wig fittings and offered transportation and financial solutions for patient care. • Managed volunteer staff, office and mission resources and engaged community at the grass-roots level.

•Purchased, and managed all products, marketing, and sales of women’s swimwear. •Increased swimwear sales by 67% and profit margin by 7%, managed annual budget of $500,000. •Initiated and maintained relationships with vendor representatives including negotiated contracts, discounts, and terms. •Created and oversaw three annual swimwear events with a 30% increase in sales and attendance. •Recruited swimwear specialists, established and oversaw staff training and product placement on the sales floor.

•Developed and implemented comprehensive marketing plan for brick and mortar and e-commerce stores. •Increased customer retention by 50% annually. Increased market outreach through engaging social media, a lifestyle blog and customer email platforms. •Managed staff and worked with all departments to streamline internal/external communications and refocus company mission. •Created marketing materials, print ads, in-store signage, and quarterly magazine publications. •Revitalized marketing events and doubled attendance for annual Surf Video Contest and screening event. •Recruited sponsors, scouted locations, and produced events from concept to day of implementation. •Engaged community and distributed donations to local schools, youth programs, and charities.