Kimi Canete: in Solana Beach, CA

- Developed annual marketing strategy and promotion plan, and initiated specific strategies and launches for the company’s portfolio of services - Oversaw creation of product positioning and messaging - Drove all communication efforts: content / collateral creation, advertising, video campaigns, email marketing, nurture campaigns, social media marketing - while collaborating across multiple teams and departments - Executed nationwide trade shows as well as on-site events – research, planning and execution, promotion, on-site representation, lead generation, sales, networking and relationship building, as well as post event follow up and analytics - Created and expanded partner network, and strengthened relationships with strategic partners and media

- Managed all national marketing efforts and lead generation activities including product launches, trade shows and events, videos, advertising, partner development, email campaigns, media relations, and case studies - Developed strategic annual plan by performing market research, customer and competitor analysis - Supported the national sales team with development of sales tools and presentations, and use of Microsoft Dynamics CRM and Marketing Automation tools for lead and ROI tracking - Spearheaded brand development through content and ad creation, PR efforts, case studies, hosted events, and creative design tasks - Managed website, Google Ads, Analytics, SEO, and all vendor relations - Tracked and analyzed marketing KPI’s and analytics

Executed and managed product strategy and budget, as well as lead generation through digital marketing, partner development, advertising, website and blog, social media, email marketing, PR efforts, trade shows and events, collateral development, and vendor relations